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Think all Republican presidential candidates are the same? Silverpop’s Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.

More than ten years have passed since the first dot-com bubble burst. The companies of today are making much more money, raising much more money; yet, it doesn’t necessarily feel that way. The first dot-com bubble seemed characterized by the quantity of businesses that found…

Headlines from the industry.
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A marketing challenge: Should the Mitt Romney campaign go big and expensive on Super Tuesday at the risk of playing into the “he’s too rich, too-tin-eared to be president” meme?

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

What to watch this year in games, contests, and sweepstakes.

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012

Marketing isn’t taught by the mathematics departments within colleges and universities, but some day maybe it will be. Each day, marketers are more dependent on the numbers. Metrics and measurements talk to marketers, revealing secret insights into campaigns. For example, data analysis shows how channel optimization makes money.

A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.