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Groupon has acquired Glassmap, a startup that has created a location-based deals discovery app. In October, Glassmap unveiled a feature enabling local businesses to target users of the app based on their interest, activity and location, which sounds like a nice fit for Groupon Now. Glassmap learns about a user by looking at their Facebook, […]

To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.

However you use Twitter, it’s a good idea to follow some of the biggest global brands out there. “Not only will it provide you with the opportunity to keep yourself amused, take advantage of product promotions and enter competitions, but you will also learn how to create better content for your own company’s feed,” writes […]

Facebook is giving advertisers the ability to customize the headlines of their sidebar ads for their Facebook pages, apps and events via the API, Power Editor and self-serve ad tool. This ability to tailor headlines was previously available only to advertisers linking off of Facebook. All advertisers are now able to customize their headlines with […]

Webinars are an effective multipurpose tool for any marketer trying to generate leads. Running them might require mastering a slight learning curve, but once webinars are an established part of a company’s strategy, they can actually benefit and feed other lead-generation tactics. To get ideas for webinar topics, a marketer doesn’t need to look very […]

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

Facebook is moving its “Collections” feature into a second phase of testing. Collections allows retailers to share product photos on their pages, which users can “want,” “save,” “add,” “collect” or “wishlist.” The actions users can take will depend on the test group they end up in. Users can also hover their cursor over these Collections […]

Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.

Facebook is halting a test it began earlier in 2012 to place its ads on other developers’ mobile apps and websites. “We are pausing our mobile ads test off of Facebook,” a company spokesman told various news outlets. “While the results we have seen and the feedback from partners has been positive, our focus is […]

Opera recently published its retrospective of mobile advertising in 2012, which includes the top 10 highlights of the year. 1) The iPhone 5 was the most successful new mobile device of the year. About four months after it launched, Apple’s smartphone accounted for 16.1 percent of all iPhone device traffic on Opera’s mobile ad platform. […]