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Social
5 Social Marketing Headlines from 2013 … Three 2014 Predictions
Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.
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Agencies
Shooting Stars: 12 Brands to Watch in 2014
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
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Social
Travel + Leisure’s Top Social Guy Shares 10 Hard-working Twitter Tactics
Peter Frank, the director of editorial product development for T+L, outlined 10 Twitter tactics and strategies the brand uses to harvest impressive results.
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Agencies
Chief Marketer Asks…What Are Your 2014 Goals?
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
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Social
Content Marketing Gets More Strategic
A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.
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Social
Pin Down Holiday Sales by Dominating Pinterest
Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.
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Agencies
Instagram Promises In-Feed Ads in the ‘Next Couple Months’
Brands that have been champing at the bit for the opportunity to run ads on Instagram only have to wait a couple more months, according to the company. As part of the announcement, Instagram reiterated a promise to its users.
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Agencies
Pinterest Ads Are Unleashed Into the Wild
Pinterest has begun testing promoted pins from a select group of businesses in search results and category feeds on the Web and in its mobile apps. These pins will be labeled as promoted and will display a link to a page where users can learn more about promoted content on Pinterest.
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New, Bigger Shared-Link Images on Facebook Yield 69% Increase in Clicks
Back on Sept. 10, Facebook quietly introduced larger images on link shares. The reveal, made on the company’s Facebook + Journalists page, said the goal was to “increase click-through rates on links as larger images are more engaging.” So was the goal accomplished? A study from EdgeRank Checker has the answer, and it’s a resounding […]
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Facebook Will Listen More to Its Users to Deliver More Relevant Ads, Warns Marketers of ‘Variation’
Facebook is turning its ear to its users in order to show them more relevant ads. According to a post from Hong Ge, the social network’s engineering manager of News Feed Ads, the company is “working on some updates to the ads algorithm to improve the relevance and quality of the ads people see.” Ge […]