Search Results for: data

  • List and Database News

    M. Lee Smith Business Executive Newsletter
    Statlistics has assumed management of the M. Lee Smith Business Executive Newsletter master file. More than 200,000 records are offered. Those listed are subscribers to titles such as Employment Law Letter, Federal Employment Law Insider, HR Insight, Benefits and Compensation, Overtime Revisited, Environmental Insider and Workers Comp Reporter.

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  • Listline e-Newsletter

    Penton Media Inc. has appointed MeritDirect to manage its technology
    group files effective April 1. The technology group includes business
    technology and enterprise information technology publications.

  • Agencies

    Pepsi Baseball Tie-In Dangles Opening Day Tickets for Life

    Pepsi is leveraging its sponsorship with Major League Baseball to help re-launch its Pepsi One diet cola drink. A sweeps dangles opening day tickets for life. All contestants in the Pepsi One Game One sweeps get a chance at picking the winners of all 14 …

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  • Agencies

    A&E Touts Knievel via Online Game

    A&E’s game already has fans jumping to its site Cable network A&E is using an online game to tout its new show Knievel’s Wild Ride. A&E this week sends an e-mail blast to 800,000 online game enthusiasts inviting them to play the Knievel’s Wild Ride …

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  • Listline e-Newsletter

    Several postal and e-mail master files were recently introduced by the
    marketing services firm Enterprise Marketing Solutions Inc. These
    consumers responded to online or offline direct response offers.

  • Loose Cannon: Into the Valley of Paranoia Rode the 600

    What a time to launch a new information-compiling scheme. The data industry has been chugging along at one scandal per the week (collect

  • Radio Seeks a Savior

    Elvis Costello once sang, “Radio is our sound salvation.” Now it turns out his ironic tone may have hit just the right note: The question today is, Who will save radio?

  • List and Database News

    A listing of mailing list availabilities

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  • Listline e-Newsletter

    Walter Karl Inc. has assumed management of the Clinton Presidential
    Library Donors file. A total of 76,797 records are available.

  • Act on Transaction

    The adage is a true for many retailers today as it was 50 years ago: “I know half of my advertising is wasted; I just don’t know which half.” Retailers spend vast sums on marketing, yet they have a limited ability to prove their ROI. It doesn’t have to be that way.