Search Results for: data

How many times have you seen a competitor’s company or product featured in a newspaper or magazine article and said, “Why can’t my company get coverage like that?” The answer is often simple: The company used some form of public relations.

Phishing, hacking, spamming, hijacking—the vocabulary of cyber fraud is expanding by the minute. For customers slammed with online scams of every hue and stripe, the outcome is a loss of trust in Internet commerce, says a thought-provoking new report from Forrester Research Inc. And the distrust affects even people who have shopped on the Internet for years:

“In the universe, there are things that are known, and there are things that are unknown, and in between, there are doors,” wrote William Blake. Those doors, according to a new white paper from database services provider Merkle, are key to “quantitative marketing.”

M. Lee Smith Publishers LLC has appointed Statistics as list manager.
There are 201,004 records on the M. Lee Smith Business Executive
Newsletter master file.

There’s nothing sweeter than the sound of good music. That’s what Cadbury Adams USA LLC, the manufacturer and distributor of Swedish Fish, Sour Patch and Chiclets, is banking on under a new sweepstakes that offers a chance to win tickets to a private …

Chrysler Group is challenging consumers to come up with an idea of what product can become a faster, more powerful and cooler by adding a HEMI engine to it, and is dangling a HEMI-powered vehicle to the one who comes up with the best idea. Consumers can …

Maserati dangles a trip to Italy Maserati North America is targeting the wealthy with a direct response marketing campaign that dangles a trip for two to Italy for a sports car enthusiast. Though consumers of any income can enter the sweepstakes, the …

Several mutual funds are the latest potential sources of consumer data leaks, according to the Wall Street Journal.

A double opt-in database of 15 million e-mail records is now available,
designed for saturation e-mailings. Those named on the Occupant e-mail
database responded to point-of-sale promotions by logging on to Web
sites to receive discounts on their next purchase, redeem coupons or
register products.

In celebration of its 40 years in business, Arby’s is out with a new ad campaign—and a sweeps—touting its ability to provide customers with “something different, something better,” which focuses on its roots and its staple red hat. Arby’s tagline for …