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The Force is back and it’s bigger than ever thanks to a number of partners and licensees backing the much anticipated release of Star Wars: Episode III Revenge of the Sith. From breakfast cereal and soft drinks to ring tones and snack food, the latest …

A list of 33,000 members of the National Street Machine Club and
subscribers to Street Thunder magazine has become available. Members
spent an average of $5,500 within the last 12 months to restore and
customize cars and trucks.

Dairy Queen is marking a new milestone, kicking off a yearlong 20th birthday bash of its Blizzard Frozen Treat, featuring a new online fan club and a scratch-and-win sweepstakes. Dairy Queen celebrates 20th Blizzard birthday with cup coded sweeps …

Hilton touts its easy-to-use alarm clock tied in to a new sweeps Hoping to ease guests’ frustration setting their alarms or oversleeping, the Hilton Family of Hotels is out with a custom made alarm clock and a new sweepstakes, which offers a grand …

Microsoft Corp. will design software for managing identities into Windows to increase security and give users more control over their personal information, according to a Reuters report.

Harte-Hank’s Trillium Software division has named two management appointments for its Europe-Middle East-Africa (EMEA) operations.

Ringling Bros. and Barnum & Bailey Masterfile A universe of 6,017,783 names are available on the Ringling Bros. and Barnum & Bailey Children and Families Masterfile. The average family spends $125 at each event. The source of names is direct mail. …

Think about this. Last month, you spent $2,000 on advertising to send 5,600 visitors to your website and it generated 26 sales. Did last month’s activity move you closer to your goals? You don’t know, right? Well you need to know.

A laptop computer containing 98,000 Social Security numbers was stolen on March 11 from an employee at the University of California at Berkeley campus. The university reported the theft of this personal information yesterday.

Acxiom Corp., which has purchased electronic marketing services firm Digital Impact for $140 million, will group the company with SmartDM, the information management service agency it acquired in January. Acxiom company leader Charles Morgan said that a few other complementary Acxiom operations would likely be combined into the new business unit, which will be headed by Digital Impact CEO William Park.