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BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized

Technology combined with a drive for customer service pushed fulfillment revenues up 14% in 2004, to $4.7 billion from $4.1 billion in 2003. Not only

We have a familiar face on the cover this month. Mike Linton, Best Buy’s executive vice president and chief marketing officer, was named one of our Marketers

“I don’t get it. We’re using the Most Fantastic Analytical Wonder Ever Devised Software, Clever Consul-tants Unlimited and Miracle-In-a-Box Databases.

3/16 THE NEIMAN MARCUS GROUP INC. said it was exploring a sale of the company and that it had hired Goldman Sachs & Co. as its financial adviser. Neiman’s

NEW LISTS Selective Health Plans More than 330,000 postal and e-mail records for members of Selective Health Plans are available. These individuals requested

The low-carb diet craze is losing momentum. Unfortunately, this is not the case in the business world. As companies realize the spectrum of benefits associated

It’s a big step for marketers to open up their packages to the many offers vying to be inside. Usually a DMer puts its list up for rental and based on

Is a year’s worth of credit monitoring enough for victims of identity theft? That question was debated during a contentious exchange between Derek V.

Count ’em: There have been 10 pieces of data-related legislation introduced this year, and two promised. Here’s a listing: 1. Social Security Online Privacy