Search Results for: data
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Agencies
Smith on the Hot Seat
Is a year’s worth of credit monitoring enough for victims of identity theft? That question was debated during a contentious exchange between Derek V.
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Agencies
The Data Dozen
Count ’em: There have been 10 pieces of data-related legislation introduced this year, and two promised. Here’s a listing: 1. Social Security Online Privacy
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Agencies
Schumer Pushes for Expanded FTC Role
February 15 ChoicePoint announces that it sold 145,000 consumer data records to scam artists. February 25 Bank of America says tapes containing credit
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Agencies
Grilling on the Hill
Even before the first witness was called, members of the U.S. House of Representatives were lining up to take shots at the compiled data industry during
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Agencies
No, It’s Mine!
I’ll never forget my first lesson in business-to-business mailing lists. After seven years at Book-of-the-Month Club, I moved over to Ziff-Davis to market
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Listline e-Newsletter 04/01/05
Dennis Publishing Ltd. retained Lake Group Media Inc. to represent the
subscription lists for Maxim and Stuff magazines, which have roughly 1.7
million and 950,000 subscribers respectively. The appointment is
effective today. -
Happy Customers
Consumers may see loyalty programs as a necessary evil for getting a sale price at a grocery store, or as a chance to belong to an elite
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Listline e-Newsletter
SourceMedia Inc. has named Edith Roman Associates Inc. to manage a
portfolio of subscription lists that were previously owned by Thomson
Corp. The new owner Investcorp recently changed name of this group from
Thomson Media to SourceMedia. -
DM Confidential – Affiliate Marketing Tips
Affiliate managers talk about two percent of their affiliates generating ninety-eight percent of transactions, as if that makes sense. It’s time that you trimmed the fat off your affiliate program. According to data that I collected recently for
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PacificNet Acquires Chinese Call Center Operation
PacificNet Inc., a Chinese telecom services provider, has acquired a 51% controlling interest in call center operator Guangzhou 3G Information Technology Co. Ltd. for $5 million.