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Dennis Publishing Ltd. has retained Lake Group Media Inc. to represent the subscription lists for Maxim and Stuff magazines, which have roughly 1.7 million and 950,000 subscribers respectively. An enhanced master file comprised of subscribers to Blender, Maxim and Stuff magazines is due to be launched before May 1.

Healthcare industry apparel marketer SmartScrubs LLC has appointed
Direct Media Inc. as its list manager. Nearly 75,000 last-12-month and
115,000 last-24-month buyers are available.

In the latest effort by Internet companies to police fraud on the Web, Microsoft filed suit in federal court last week against 117 anonymous perpetrators of “phishing” scams, which lead recipients to hand over sensitive personal data to unauthorized users.

Kintera Sphere: a platform for online fundraising campaign data warehousing

Despite increased sophistication in the delivery, execution and fulfillment of promotional games, contests and sweeps in 2004, marketers ranked this tactic

Promotion agency revenues hit an estimated $4.22 billion in 2004, up a respectable 12%. That’s less than half of the 26% increase agency execs had been

U.S. brands spent $18.45 billion on in-store marketing in 2004, up nearly 5% from the year before, based on PROMO estimates. In-store marketing including

In North America, coupons are the most popular consumer promotion. Over the years, there has been some concern about their effectiveness due to declining

Web-based games and sweeps? Done that. Online loyalty fulfillment? Natch. Downloadable coupons? Oh, please years ago! To be on the real cutting edge of

According to consumers, marketing really works. Research conducted last month for the San Francisco-based International Experience Marketing Association