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McDonald’s Corp. this week breaks an instant-win game for Big Mac, giving away Sony PlayStation Portable systems. The system, nicknamed PSP, plays videogames, movies and music. Codes on Big Mac and fry boxes send players online to see if they win a …

Newcastle Brown Ale is out with a sweepstakes offering up a home entertainment system and a Beverly Hills shopping spree. The Best of Both Words sweeps, which begins Aug. 15 and ends Oct. 31, is being touted via in-store P-O-P and at NewcastleBrown.com. …

Nextel Communications, Inc. is partnering with Sunoco and Motorola for a sweepstakes that will award a grand prize $250,000 and a full tank of gasoline to one consumer who correctly forecasts the 2005 NASCAR Nextel Cup Series Champion. Consumers can …

HSN, formerly the Home Shopping Network, is celebrating its 28th birthday with the sweet treat of ice cream as part of a new month-long promotion with Dreyers Grand Ice Cream, Inc. Consumer who tune in to HSN can walk away with free ice cream Starting …

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It was a not-so-covert operation. The plan was to rescue a Yorktown Heights, NY, hotdog truck operator from his business. The mission? Hop on a hot air

Finding a new way to build out a brand in a static product category isn’t easy. But for Playtex-owned Banana Boat Suncare, the solution was simple rescue

New research on shoppers’ travel patterns and their shopping occasions could change the way packaged goods brands plan retail promotions. Research firm

The Jaguar gets its name from yaguara, a South American word meaning the animal that kills in a single bound. If a jaguar does not nail its prey on the

Go figure. Print catalog sales remain the highest priority for most catalog companies. But just a minority intend to invest in increased mailing frequency,