Search Results for: data

ALC Data Management has been retained to manage the Jane Goodall
Institute list of direct mail-generated donors who indicated their
concern about the environment. This is a universe of 36,288 records.

Using supermarket points to pay for funerals? Frequent-flier miles for cats, dogs and ferrets? Only in the U.K. Tesco and Virgin Atlantic, two of the U.K.’s biggest loyalty marketers, have added overlays that signal how much more developed—and …

ValueAct Capital, Acxiom Corp.’s largest shareholder, has sent company leader Charles Morgan a letter threatening a potential hostile stock acquisition.

Whether its pizza, toast or corn chips, a growing number of consumers are reporting seeing images in their food. And to pay homage to this new phenomenon, Taco Bell has launched a home for these edible “visions” via the first online Food Sightings …

Harry Potter isn’t just for kids. Even U.S. libraries are joining in the book craze, thanks to a new contest by Scholastic Inc. J.K. Rowling’s sixth edition of Harry Potter hits retail store July 16 Scholastic Inc., the publisher of the series, is …

Starburst Fruit Chews is out with an on-pack promotion that taps a hot duo: teens and cell phones. The More Juice, More Bursts instant win and sweepstakes game is promoted on more than 60 million packages. Participants have two choices: they can text in …

Avrick Direct Inc. recently moved 10 managed list properties to
ClientLogic Specialists Marketing Services. The largest files are the new
mover Movin’ and Spendin’ Master File and the general merchandise
purchasers list Always Shopping Mail Order Buyers, with 21 million and
17 records from the last 12 months, respectively.

Experian Friday launched a Web-based research service that lets business-to-business marketers download and sort data on more than 12 million U.S. businesses for an annual subscription fee.

Asia for Kids Master Communications Inc. has launched a list of 20,000 last-12-month buyers and inquirers from its Asia for Kids catalog. The educational products catalog offers books, videos, software, games, posters and other products for children in …

21st Century Marketing assumed management yesterday of the Walter Drake
list portfolio, including a master file with more than 1.2 million
buyers from the last 12 months. About 77% of these catalog customers are
women.