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THESE DAYS BUSINESS owners are forced to act quickly to increase profits, create effective customer acquisition programs and reduce customer defection.

NEW LISTS Performance Plus The 16 enhanced Performance Plus lists identify consumers who recently received a new bank or retail credit card and made their

THE NEED FOR SPEED HAS reached Hoffman Estates, IL. After relying for decades on a mainframe database with limited analytic capabilities, Sears Customer

Looking for work? Go into database marketing. That’s just one of the many gleanings to be found in Direct’s 2005 database survey. More than a fourth of

ClientLogic Specialists Marketing Services has been chosen to oversee
three magazine lists and a master file for Wenner Media LLC. These
managed list properties include Rolling Stone (973,000 subscribers),
Men’s Journal (450,000 subscribers), Us Weekly (727,000 subscribers) and
the Wenner Media master file with more than 2 million subscribers. ALC
Data Management was the prior list manager.

Verizon Wireless got a great date for the Oscars. Access Hollywood met Million Dollar Baby star Hilary Swank on the red carpet and showed her a Verizon

Products and services for direct marketers

Bookspan NY now offers a list of its Zooba Book Club members. These
33,780 buyers each paid $10 for hardcover books shipped to them. Roughly
80% of these buyers are women.

A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Mail remains a vital form of commerce and communication despite the plethora of alternatives today but the business model of the U.S. Postal Service must change to reflect today’s realities, Postmaster General Jack Potter said at the DM Days conference Wednesday.