Search Results for: data

When both the New York Times and the Wall Street Journal choose to a cover a topic, chances are it is a press worthy story. On the rare instances that they cover a story that involves our industry, it generally focuses on growth and the size of the market.

The Canadian Privacy Commissioner has earmarked $200,000 to fund another year of research into the field.

America’s New Woman This compilation contains 342,602 last-three-month buyers who are single working women. Selections: Age, bankcards, dwelling type, ethnic/religious, income. length of residence, mail order buyers, marital status, phone numbers, …

Mokrynskidirect was recently appointed manager of the Caswell-Massey
catalog file. Among the segments offered are 66,043 buyers from the last
12 months.

To help generate additional buzz around the much-anticipated summer film Charlie and the Chocolate Factory, promotional partners are lining up to support the Warner Bros. Pictures release. More than seven brands, including QSRs and consumer package …

Loews Cineplex is giving consumers a new reason to escape the summer heat and enjoy a flick. Consumers who save their Loews ticket stub and enter their ticket number online at Enjoytheshow.com/phone can receive a free Motorola V551 Video Phone as part …

Water bottler Poland Spring has launched an online campaign to uncover the sports fanatic most dedicated to either the Boston Red Sox or the New York Yankees baseball teams. “The launch of the Ultimate Fan contest allows us to demonstrate Poland …

Drugstore chain CVS discontinued a pharmacy-tracking service for its ExtraCare cardholders after a consumer privacy watchdog group found a way to access sensitive purchase data. The service let cardholders with flexible spending accounts (through their …

Direct Media Inc. has been retained to manage the list portfolio of
Emmis Publishing Co. In addition to the Emmis Publishing Master File
containing 442,249 regional magazine subscribers, the appointment
includes individual subscription lists for Texas Monthly, Los Angeles
Magazine, Atlanta Magazine, Indianapolis Monthly and Cincinnati
Magazine.

Procter & Gamble has agreed to stop advertising its Secret brand Sparkly Body Spray to children under age 12 following an investigation by the Children’s Advertising Review Unit (CARU) into a related sweepstakes promotion and other advertising for the spray.