Search Results for: data

The DirectTrack Aggregate Index (DTAI) will show you trends in the industry across categories in the Networks we power. The DTAI will be updated monthly to show you trends in the industry.

The $1.1 billion sale of DoubleClick Inc. to Hellman & Friedman LLC and JMI Equity has been completed.

Using promotional products is a proven way to boost brand loyalty, but a poorly planned or executed promotion can ruin the brand’s image, said Tom Quinn, director of fulfillment services for the Mailing & Fulfillment Service Association, a trade group based in Alexandria, VA. “The receipt of the wrong color or size T-shirt or hat may be the reason for the consumer to switch brands,” Quinn said. He offers the following tips to ensure the success of a promotional product fulfillment program:

DM2 has been named list manager for all of Watt Publishing’s14
publications covering the agriculture, food processing and woodworking
markets.

Blimpie International is out with a new sweepstakes targeting racing enthusiasts, offering a grand-prize trip to the Homestead-Miami Speedway. The QSR launched the sweepstakes to generate buzz around its new Champion Combo meal, a choice of a six- or …

Ameriquest Mortgage Co. is launching an online sweepstakes today that will send five consumers to meet The Rolling Stones and see them perform live, while helping the mortgage company generate new leads. As presenting sponsor of the U.S. leg of The …

Sears Roebuck & Co. has named Joan Chow senior VP-chief marketing officer for Sears Retail. Chow had been Sears Retail’s VP-marketing services; her promotion took effect July 11. Chow has also held posts customer relationship marketing and business …

American List Counsel is the new manager of the CHEF’s catalog 631,000
name buyers file and insert media programs, including the 500,000
circulation PIP and 15 million circulation blow-in program.

Solutionary Inc., a provider of data security services, has named two veteran direct marketers—Al W. Dyon and John J. Harrison—to its new advisory board.

Hershey Co. today kicks off Ice Breakers’ sponsorship of Hilary Duff’s concert tour with a mobile marketing vehicle that will hit 30 of Duff’s concerts and local retailers. The mobile tour, which carries Ice Breakers Liquid Ice ad tagline “It’s Twice as …