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ConsumerInfo.com, MetaReward, Cheetahmail, LowerMyBills.com, ClassesUSA, and Affiliate Fuel all have something in common, and it isn’t email, CPA, or “dot com”. The answer is their now parent company, Experian. While Experian formally…

Selecting the right carrier route maps to manage your mailings is a vital key to strong direct mail performance. These maps show you the best way to spend your direct mail dollars.

Pepsi, through a partnership with Walgreens, is offering customers the chance to throw a ceremonial first pitch at the Major League Baseball World Series. The sweeps is offered exclusively to consumers who shop at Walgreens. The grand-prize winner gets …

Fisher-Price is inviting consumers to join the party for its 75th birthday with an online sweepstakes touting shopping sprees and a grand-prize trip to the 2005 Macy’s Thanksgiving Day Parade. To enter the Fisher-Price 75th Birthday Celebration …

Coca-Cola went Full Throttle in 2004 and is now readying the debut of Sugar Free Full Throttle, it’s latest energy drink. The beverage, sold in 16-ounce cans and four-can multi-packs, will be available mostly in convenience stores within the next few …

A District Court judge has tossed out a consolidated class action suit against JetBlue Airways Corp and three other defendants. The suit stemmed from JetBlue’s having turned over passenger records for an airline security test program.

At Direct’s annual business-to-business list roundtable, moderator Bob Castle asked what the future holds for the world of B-to-B.

Archi-Tech This file, containing 27,502 subscribers to this controlled circulation publication, is under new management. Selections: Job function, project type, state/SCF/ZIP Price: $130/M Contact: MeritDirect, 847-492-1350 Verispan’s Pharmacies …

The biggest opportunities for multi-channel marketers are in the online space. Unfortunately, that’s where the biggest headaches are as well.

ConsumerBase LLC has appointed Estee Marketing Group Inc. to manage the
ConsumerBase Hispanic and African-American consumer buyers files. The
more than 1.5 million-name Hispanic list also identifies 9.1 million
buyers and prospects from the last 12 months.