Search Results for: data

Joseph M. DeCosmo will assume the mantle of president of the Chicago Association of Direct Marketing on Wednesday at the group’s 50th annual business meeting.

Mobile search is a service looking for a constituency today, but it will find that audience, and soon. That was the message of the first session yesterday of the Search Engine Strategies Conference and Expo 2005 in San Jose, CA, where the audience heard what Yahoo!, Google and America Online have in store for their cell phones.

Mobile search is a service looking for a constituency today, but it will find that audience, and soon. That was the message of the first session yesterday of the Search Engine Strategies Conference and Expo 2005 in San Jose, CA, where the audience heard what Yahoo!, Google and America Online have in store for their cell phones.

Coremetrics Inc., a San Mateo, CA-based Internet marketing services firm has signed a partnership agreement with Yahoo Search Marketing to provide enhanced reporting and click stream data for online advertisers, including click through- and conversion rates and other behavioral data.

Primedia Inc. has agreed to sell for $385 million in cash its Business Information group to PBI Media Holdings Inc., an entity controlled by Wasserstein & Co. LP, a private equity and investment firm.

Joseph M. DeCosmo will assume the mantle of president of the Chicago Association of Direct Marketing on Wednesday at the group’s 50th annual business meeting.

David Siesel has been promoted from senior vice president of product, systems development and database to the newly created position of chief technology officer for databased marketing solutions at Harte-Hanks Inc.

When looking to reach upscale TV viewers, what’s more important: quality or quantity? A study by the Magna Global USA ad agency asks, but doesn’t necessarily answer, the question.

Behind the scenes of the online lead generation industry, there is a battle going on. Some may even say it is a battle of good and evil. I say it is a battle for survival.

Last week, I lamented the fact that no major acquisitions occurred. No sooner had those thoughts left the keypad then news of ClassesUSA’s sale to Experian became public. While Rupert Murdoch’s entry into the online space made headlines…