Search Results for: data

ALC Data Management has been appointed to oversee the Religious
Coalition for Reproductive Choice’s membership list. The file identifies
17,530 donors who support family planning and adoption services,
contraception, sexuality education and legal abortion.

In an effort to build buzz around the launch of its new real-life series Criss Angel: Mindfreak, A&E Networks has taken over Grand Central Station’s Vanderbilt Hall in New York City to give consumers a taste of illusionary wonder. The network teamed up …

InfoUSA the database products and services giant reported a 12% increase in revenues to $93.7 million during the second quarter of this year, compared to the same quarter last year, which was driven in part by increased data subscription sales.

Reader’s Digest Association Inc. has named ALC Data Management to handle its lists of Spanish language subscribers and Hispanic subscribers to the English language edition of Reader’s Digest magazine. The Reader’s Digest Selecciones file identifies 288,000 Spanish language subscribers.

Catholic Donors to Christian Appalachian Project Within the past six months, 40,676 direct-mail-sold people have donated $5 to this charity. Selections: Gender, state/SCF/ZIP Price: $100/M Contact: RMI Direct Marketing Inc., 203-825-4634 FAO Schwarz …

Reader’s Digest Assocation Inc. has appointed ALC Data Management to
oversee its lists of Spanish language subscribers and Hispanic
subscribers to the English language edition of Reader’s Digest magazine.
The Reader’s Digest Selecciones file identifies 288,000 Spanish language
subscribers.

Senior marketers executives may want accountability in their advertising. But they don’t feel that they know how to get it. Those are among the findings of a new survey by Marketing Management Analytics, the Association of National Advertisers and Forrester Research.

Now that Bernie Ebbers has drawn a 25-year sentence, I can report that I, too, was victimized by Worldcom. It started early in 2002 when my wife and I switched our landline service to MCI/Worldcom.

This past Monday, Cliff Kurtzman, from Online-Ads, and I gave a presentation during Ad:Tech Chicago 2005 called, “A Crash Course on the Digital Marketing Vendor Landscape,” a talk that tried to untangle what some of those even in our space…

The first half of the newsletter version of “A Crash Course in the Vendor Landscape” covered the display ad network space and three areas that overlapped with it – ad serving, contextual / behavioral ad providers, and adware. We also covered ad rep firms…