Search Results for: data

EURO RSCG 4D: Chicago, hired Alan Steele to the new post of president of Euro RSCG Discovery North America, the agency’s research arm. Steele, who joined Euro RSCG in mid-July, will oversee information management strategies, customer analytics and …

Ask Jeeves announced yesterday that it will begin selling paid ads linked to keywords on its search engine, in the same way that Google and Yahoo! now do.

TiVo Inc. has lined up five interactive advertising campaigns that will allow viewers to respond to commercials using TV remote controls to request additional information or special offers.

Chase is dangling a $1 million prize for new customers in the New York tri-state area who deposit at least $500 into a new checking account through Aug. 12. But there’s a catch: The consumer chosen at random must serve a tennis ball and have it hit a …

ONCE UPON A TIME, LIST BROKERS MIGHT HAVE FELT their job was as simple as finding the right mix of names for their clients. And list managers may have

Picture The Apprentice set in a glacier field instead of a boardroom, and you’ve got a glimpse of Alaskan Brewing Co.’s marketing plan. The brewery has

Jones Apparel Group, Inc. has survived in the cutthroat world of fashion by keeping a laser-sharp focus on the preferences of its well-heeled audience.

There really is an equation to calculate both hardcore return on investment and softer brand equity. It’s just a different equation for every campaign.

Showtime Networks is tapping into consumers’ love of indulgent sweets in a fall promotion with Hagen-Dazs ice cream. The premium network is giving out

Ashley Furniture Industries, Inc. is taking country music by storm with an ongoing scratch-and-win game that highlights the County Music Association Awards.