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Mosaic Media Inc. appointed Worldata to manage a group of lists for
OneOnOne Computer Training. The master file names 51,645 newsletter
subscribers; a Canadian segment 3,525; and an e-mail master file 38,698
e-mail addresses.

Food and beverage marketing to children under 12 leads them to ask for and eat more foods that are high in calories and low in nutritional value, a report released yesterday by the Institute of Medicine of the National Academies has found.

Advertisers focus more of their marketing efforts on people who kids believe are the main influencers behind certain entertainment categories including music, fashion and sports, according to a new study.

Winn-Dixie Stores is out with a cash giveaway that encourages its most loyal shoppers to keep shopping. Through Dec. 23, the grocer will give away $10,000 each day, as part of its Better Holidays Daily Cash Giveaway, to one of its loyalty rewards …

Arby’s Restaurants is cooking up an extra incentive for consumers to use their MasterCard credit card for purchases, dangling a chance to win $25,000 in MasterCard gift cards.

AmericInn is rewarding guests for their patronage and celebrating its franchise growth with a $10,000 online giveaway sweepstakes. To enter the AmericInn $10K Giveaway, consumers must log on to AmericInn.com and complete an entry form. Visitors can …

‘Tis the season: Instead of decorating a tree this year, people can decorate themselves and get the chance to win a year’s supply of electricity or a cruise via a series of events sponsored by Malibu Rum. The first event takes place Thursday evening at …

You can build your e-mail newsletter list quickly through the use of strategic partnerships. Look for companies who target similar demographic audiences with their Web sites and e-mails, but who are not your direct competitors.

Be very careful with whom you work and especially with partners who send e-mail that looks like it comes from you. Your brand reputation is on the line, and the last thing you want is for anyone receiving your e-mails to feel that they are being spammed.

Spammers are as busy as ever harvesting e-mail addresses, but Internet service providers block the vast majority of their attempts to flood consumers’ inboxes, according to a report released in November by the Federal Trade Commission.