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Sales of full-calorie carbonated soft drinks sold in schools were down sharply between 2002 and 2004, while sales of other beverages increased, according to a new study.

Crain Communications Inc. has appointed Statlistics to handle the
Workforce Management list of 32,636 active subscribers. This magazine
reaches human resources professionals. The file was formerly managed
in-house.

DSW Inc., a footwear vendor which lost control of financial information for more than 1.4 million customers, has been ordered by the Federal Trade Commission to establish and maintain a comprehensive information security program that includes administrative, technical, and physical safeguards.

Carlson Marketing has named several new executives, and revamped its focus and organizational structure.

Two new studies released on Wednesday suggest that consumers are generally more satisfied using e-mail than making telephone calls to customer contact centers.

NEW LISTS ProFlowers Z-24 Experian demographic and CircBase subscriber data overlays were used to create ProFlowers Z-24, a list identifying nearly 1.7

SOME MARKETING ACTIVITIES are more onerous than others. Take East Ascension Telephone Co. (Eatel), which had been pitching customers various service offers

Dennis Publishing has appointed Worldata to manage the Maxim, Stuff and
Blender magazine lists, effective Jan. 1. The men’s lifestyle titles
Maxim and Stuff have 1.9 million and 1 million subscribers,
respectively.

After years of scarfing up the lion’s share of direct marketing budgets, retention has taken a back seat to prospecting, according to Direct magazine’s latest readers’ survey.

What’s a wholesaler of financial products to over 5,500 independent brokers to do when it has to gather information regarding quotes and respond to agent inquiries? Here’s what Kestler Financial Group, Inc. did.

That was the challenge facing Kestler Financial Group, Inc. (KFG), a company specializing in securities, annuities, life insurance and long-term care insurance.