Search Results for: data
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Listline e-Newsletter 11/07/05
BioTechniques International and IBC Life Sciences Conferences have
introduced a combined master file with postal, e-mail and international
segments. Nearly 150,000 subscribers to BioTechniques Journal along with
delegates or prospects from IBC are available. -
Data Security Bill Passes House Subcommittee
A House subcommittee approved a bill on Friday that is intended to tackle the problem of identity theft by requiring reporting of thefts of personal data.
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Listline e-Newsletter 11/04/05
A master file with 574,531 names from the Internet dating service
Dreammate.com has come on the market. Sixty-two percent of those listed
are women. -
Acxiom Signs Yellow Book as Data Client
Acxiom Corp., Little Rock, AR, has signed a long-term agreement with Yellow Book USA, the nation’s oldest and largest independent yellow pages publisher.
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Agencies
History Channel Launches Invention Challenge
Think you have the next best invention? The History Channel and Invent Now, Inc., a subsidiary of the National Inventors Hall of Fame, have teamed up in search of the next great invention idea as part of the Modern Marvels Invent Now Challenge.
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Agencies
Samsung Plays NFL Sponsorship in Ads, Sweepstakes
Samsung Electronics America is breaking an ad campaign and Super Bowl promotion to kick off its multimillion-dollar deal as the Official HDTV of the NFL for the 2005 and 2006 seasons.
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Agencies
Cottonelle Crooners Boost Sales
Kimberly-Clark boosted Cottonelle toilet tissue’s market share 1.6 percentage points with a family-friendly song contest.
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Agencies
eHealthInsurance Gets Animated Over New Marketing Blitz, Contest
Insurance is a serious matter, but eHealthInsurance is putting a new spin on the subject using humor, an animated series and an online promotion to drive consumer awareness. In it’s newest campaign, Am I Covered?, eHealthInsurance showcases a series of …
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Microsoft Calling Out Google or Vice Versa?
A couple weeks ago, Google and Sun Microsystems announced an alliance to help promote each other’s products. One of the most vital components of this collaboration was said to be the open source office application, OpenOffice productivity suite…
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DM University: Coregistration
Coregistration, once a little-known online marketing tool, continues to garner widespread usage among online marketers. Coregistration is a simple and cost-effective method to generate prospects for opt-in mailing lists, loyalty programs, subscriptions, memberships, and other online and offline…