Search Results for: data
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Agencies
The Pitfalls and Perils of Signing Celebrities
When T-Mobile signed actress Catherine Zeta-Jones as its spokesperson, it gave her unlimited service and an armload of devices, offering her every opportunity to use the products, both in public and in private. The deal included language that she would …
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CSIA Asks Feds to Beef Up Data Protection
The Cyber Security Industry Alliance has called on the Administration and Congress to implement 13 proposals it believes will help improve the privacy, reliability and integrity of
Information. They are: -
Listline e-Newsletter 12/13/05
RealSource Data Corp. has appointed Specialists Marketing Services Inc.
to manage the Yadio.com list, which identifies more than 2.3 million
registered members of the Internet-based social networking service. -
Cornerstone Launches Canadian Search Engine Marketing Unit
The Cornerstone Group of Companies one of the largest data management firms in Canada has launched Cornerstone Search, a new search engine marketing division.
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Listline e-Newsletter 12/08/05
Highline Media LLC has named Statlistics to manage the Futures Magazine
list of 34,155 subscribers. Some 21,009 records are available for
telemarketing and 22,136 e-mail addresses are offered. -
Agencies
Panasonic Creates Game Around ‘Lady in Red’
Panasonic is out with a game of mystery that revolves around its TV ads showing a funeral procession with a mysterious woman walking behind a hearse wearing dark sunglasses and a bright red dress under a black coat. Players go to Panasonic.com to find …
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Agencies
Subway Teams With Discovery Kids for Restaurant Promo
Subway Restaurants are teaming up with Discovery Kids to launch a new marketing and ad campaign for 2006 The promotion, which kicks off in January, will highlight the Discovery Kids series Endurance, featuring Discovery Kids branded premiums at …
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Lon Mandel Buys List Business From ClientLogic
ClientLogic has sold its list management and brokerage, compilation and insert media business to Lon Mandel, who’s been CEO of the unit for 20 years. The deal closed Nov. 30. The terms and financial arrangments were not revealed.
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Accountability Online
People blog for a variety of reasons, for many, it offers a chance to be heard, to be discovered, and to network. If you are really good you can even make money along with making an impact. I started blogging for a similar reason, vanity, or better said…
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The Showdown
Much like an auto race where the top few cars battle it out for number one, the fight for other positions can be as exciting, if not more so, than the one going on at the front of the pack. It’s like the Masters golf tournament. Being number one is what you want…