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Highline Media LLC has named Statlistics to manage the Futures Magazine
list of 34,155 subscribers. Some 21,009 records are available for
telemarketing and 22,136 e-mail addresses are offered.

Panasonic is out with a game of mystery that revolves around its TV ads showing a funeral procession with a mysterious woman walking behind a hearse wearing dark sunglasses and a bright red dress under a black coat. Players go to Panasonic.com to find …

Subway Restaurants are teaming up with Discovery Kids to launch a new marketing and ad campaign for 2006 The promotion, which kicks off in January, will highlight the Discovery Kids series Endurance, featuring Discovery Kids branded premiums at …

ClientLogic has sold its list management and brokerage, compilation and insert media business to Lon Mandel, who’s been CEO of the unit for 20 years. The deal closed Nov. 30. The terms and financial arrangments were not revealed.

People blog for a variety of reasons, for many, it offers a chance to be heard, to be discovered, and to network. If you are really good you can even make money along with making an impact. I started blogging for a similar reason, vanity, or better said…

Much like an auto race where the top few cars battle it out for number one, the fight for other positions can be as exciting, if not more so, than the one going on at the front of the pack. It’s like the Masters golf tournament. Being number one is what you want…

Mosaic Media Inc. appointed Worldata to manage a group of lists for
OneOnOne Computer Training. The master file names 51,645 newsletter
subscribers; a Canadian segment 3,525; and an e-mail master file 38,698
e-mail addresses.

Food and beverage marketing to children under 12 leads them to ask for and eat more foods that are high in calories and low in nutritional value, a report released yesterday by the Institute of Medicine of the National Academies has found.

Advertisers focus more of their marketing efforts on people who kids believe are the main influencers behind certain entertainment categories including music, fashion and sports, according to a new study.

Winn-Dixie Stores is out with a cash giveaway that encourages its most loyal shoppers to keep shopping. Through Dec. 23, the grocer will give away $10,000 each day, as part of its Better Holidays Daily Cash Giveaway, to one of its loyalty rewards …