Search Results for: data
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Yahoo Goes Mobile, Google Goes to the Video at CES
The two biggest search powers are setting their sights beyond either search or the browser and aiming to become more integral to entertainment on the Web, judging by the announcements their CEOs made at the Consumer Electronics Show in Las Vegas last week.
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Data & Analytics
Fallout from Ford’s Gay Media Flip-flopping Continues
A recent nationwide online survey conducted by GayTrendsetters.com has found that despite Ford Motor Co.’s recent reversal in its marketing stance toward the gay/lesbian/bisexual/transgender (GLBT) community, the damage has been done.
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Listline e-Newsletter 01/06/06
Aramark Corp. has appointed Direct Media Inc. as list manager. The
Aramark Consumer Apparel Buyers list contains more than 75,000 buyers of
Wearguard brand products. -
Listline e-Newsletter 01/05/06
More than 3.4 million records are available on the Traffix Cell Phone
Users Master File This self-reported information was gathered from
individuals who registered at various Web sites to receive information
or newsletters. -
Agencies
Unilever Tunes In to DJs for Knorr-Lipton Launch
Unilever this week breaks radio, in-store and online promotions to launch Knorr-Lipton Sides Made with Whole Grains. The campaign centers on radio promos in 20 markets, where Unilever hosts launch parties for local DJs to sample the side dishes, and …
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Agencies
Pillsbury Bake-Off Ties on Designer Apron
General Mills is dressing up the iconic Pillsbury Bake-Off with a new designer apron and an online sweepstakes.
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Agencies
Travelers Advantage Launches Anniversary Sweepstakes
Travelers Advantage is giving consumers a reason to celebrate its 20th anniversary, with a sweepstakes for a chance to win a trip to Italy.
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Firstlogic, Lorton Team on NCOA Service
Firstlogic Inc. has teamed up with Lorton Data to introduce a new change of address service for mailers.
Through a new Web-based wizard in the Firstlogic software, customers can automatically obtain 18 or 48 months of NCOALink processing from Lorton, plus LACSLink 911 address conversion matching tool and DPV
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Listline e-Newsletter 01/04/06
Rickard List Marketing has been appointed as a co-manager of the Ticker
Magazine E-mail list. Some 37,854 online subscribers are available. -
Agencies
BooKoo Turns to Sweepstakes for Drinks
Energy drink maker Bookoo Beverages, Inc. has launched a sweepstakes campaign linked to this summer’s X Games.
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