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Arby’s Restaurants is cooking up an extra incentive for consumers to use their MasterCard credit card for purchases, dangling a chance to win $25,000 in MasterCard gift cards.

AmericInn is rewarding guests for their patronage and celebrating its franchise growth with a $10,000 online giveaway sweepstakes. To enter the AmericInn $10K Giveaway, consumers must log on to AmericInn.com and complete an entry form. Visitors can …

‘Tis the season: Instead of decorating a tree this year, people can decorate themselves and get the chance to win a year’s supply of electricity or a cruise via a series of events sponsored by Malibu Rum. The first event takes place Thursday evening at …

You can build your e-mail newsletter list quickly through the use of strategic partnerships. Look for companies who target similar demographic audiences with their Web sites and e-mails, but who are not your direct competitors.

Be very careful with whom you work and especially with partners who send e-mail that looks like it comes from you. Your brand reputation is on the line, and the last thing you want is for anyone receiving your e-mails to feel that they are being spammed.

Spammers are as busy as ever harvesting e-mail addresses, but Internet service providers block the vast majority of their attempts to flood consumers’ inboxes, according to a report released in November by the Federal Trade Commission.

Sales of full-calorie carbonated soft drinks sold in schools were down sharply between 2002 and 2004, while sales of other beverages increased, according to a new study.

Crain Communications Inc. has appointed Statlistics to handle the
Workforce Management list of 32,636 active subscribers. This magazine
reaches human resources professionals. The file was formerly managed
in-house.

DSW Inc., a footwear vendor which lost control of financial information for more than 1.4 million customers, has been ordered by the Federal Trade Commission to establish and maintain a comprehensive information security program that includes administrative, technical, and physical safeguards.

Carlson Marketing has named several new executives, and revamped its focus and organizational structure.