Search Results for: data

Where do U.S. marketers stand in terms of data sophistication? They lead their global counterparts in technical knowledge, but are frustrated in some other areas, including one surprising one: List and data purchasing. according to a new survey by Alterian.

FirstLogic, a data services firm, has named Cheri Mallory as strategic data quality consultant.

Prism Business’ Marketing Research Team Back to DIRECT Research Store Prism Business’ Marketing Research Team is dedicated to publishing actionable market information that is accurate, ethical and timely. About Our Standards:Guidelines, policies and …

Georgia-Pacific has begun a yearlong sweepstakes for Quilted Northern Ultra toilet paper.

Where do U.S. marketers stand in terms of data sophistication? They lead their global counterparts in technical knowledge, but are frustrated in some other areaas, according to a new survey by Alterian.

Customer satisfaction levels among the top 40 online retailers dropped during the holiday season just finished.

On December 21, 2005, AOL signed and closed a deal to acquire video search startup Truveo Inc. The exact financial figures of the deal were not revealed, but AOL spokesman Nicholas Graham said it was the largest since their $435 million cash acquisition of…

Bennigan’s Grill & Tavern is celebrating its 30th anniversary by throwing the nation’s largest St. Patrick’s Day party in March. The anniversary celebration kicks off in late February when the restaurant chain rolls out its St. Patrick’s Day Blarney …

Avrick Direct Inc. now offers an opt-in e-mail file. Each month about 1
million e-mail addresses are generated. This file is comprised of new
movers, new credit cardholders and consumers with new telephone service.

Rebate programs don’t need new legislation; they need tougher enforcement of current laws, and better education for marketers and retailers, industry experts say.