Search Results for: data
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Listline e-Newsletter 12/15/05
MeritDirect has been selected to manage the Resort and Recreation
Magazine controlled circulation list. This publication reaches 66,961
individuals in the resort hospitality and commercial recreation
industries. -
Yahoo! Teams With Movable Type
Sunnyvale, California-based Yahoo! has teamed with Six Apart, creator of Movable Type, the most popular software used to generate professional blogs. The announcement made on Sunday asserted that Yahoo! is now the preferred supplier of Movable Type for…
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The Pitfalls and Perils of Signing Celebrities
When T-Mobile signed actress Catherine Zeta-Jones as its spokesperson, it gave her unlimited service and an armload of devices, offering her every opportunity to use the products, both in public and in private. The deal included language that she would use her best effort to dissuade producers from using competitive products in any of her films, and the two camps even agreed on the specific model of plane she would fly in based on whether she was traveling under or over four hours.
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Listline e-Newsletter 12/14/05
Conrad Direct was selected to manage a list of 102,885 who contributed
to the politically conservative organization Judicial Watch Inc. in the
last 24 months. Yankee List Marketing was the previous list manager. -
Carlson Revamps, Adds Four Execs
Carlson Marketing has realigned its businesses to leverage the agency’s marketing services globally. The Minneapolis-based agency, which specializes in data-based, direct and loyalty marketing, earlier this month formed three divisions specializing in …
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FTC Focuses on Do-Not-Call List, Obesity and Rebates
The Federal Trade Commission’s consumer protection division has some key issues in its sites for 2006, including childhood obesity, rebates and other marketing tactics.
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Agencies
The Pitfalls and Perils of Signing Celebrities
When T-Mobile signed actress Catherine Zeta-Jones as its spokesperson, it gave her unlimited service and an armload of devices, offering her every opportunity to use the products, both in public and in private. The deal included language that she would …
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CSIA Asks Feds to Beef Up Data Protection
The Cyber Security Industry Alliance has called on the Administration and Congress to implement 13 proposals it believes will help improve the privacy, reliability and integrity of
Information. They are: -
Listline e-Newsletter 12/13/05
RealSource Data Corp. has appointed Specialists Marketing Services Inc.
to manage the Yadio.com list, which identifies more than 2.3 million
registered members of the Internet-based social networking service. -
Cornerstone Launches Canadian Search Engine Marketing Unit
The Cornerstone Group of Companies one of the largest data management firms in Canada has launched Cornerstone Search, a new search engine marketing division.