Hallmark Flowers Searches for America’s Sweethearts

Posted on by Chief Marketer Staff

Valentine’s Day is right around the corner and Hallmark Flowers is kicking off a new contest to find the sweetest people in America.

To enter the Sweetest Sweet Heart contest, consumers can log on to HallmarkFlowers.com and describe their spouse, significant other, friend or relative in an essay of 50 words or less by answering, “What makes your sweetie the sweetest heart in America?” Six winners will receive Hallmark Flowers bouquets every month for a year for their special someone.

“This contest is about celebrating love, whether that’s romantic love, caring love, the love shared between family, or the sentiments of best friends,” said Harry Falber, general manager, Hallmark Flowers, said in a statement. “The contest invites people to put their emotions into words, and enter to give their special someone a monthly reminder of how much they are loved.”

Entries will be judged by Hallmark Flowers’ creative experts. The deadline to enter is Feb. 4. Winners will be announced online Feb. 13. Online materials support.

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