* Hearst Z-24 Enhanced Subscribers
* Musician’s Friend Offstage
* National Campaign to Secure America’s Borders
* African American in the USA
* Home and Garden Master File
* American Business Owners With Passports
* AxisInfo Ailments File
* Barbara Newton to Speak at DMI Client Conference
* Alexander Hamilton Institute
NEW LISTS
Hearst Z-24 Enhanced Subscribers
Hearst Magazines has released a group of data cards reflecting the addition of Z-24 enhancements to lists of women’s magazine subscribers. Hearst Harper’s Bazaar Z-24 enhanced subscribers, for example, consists of 190,760 names from the last 12 months. Similar enhanced files are available for Cosmopolitan, Good Housekeeping and Redbook magazines.
Selections: Age, gender, income, product, recency, state/SCF/ZIP
Price: $100/M
Contact: Direct Media Inc., Maureen Luciano at 203-532-2434 or mluciano@directmedia.com and Patricia Hill at 203-532-2389 or phill@directmedia.com
Musician’s Friend Offstage
A list from the new Musician’s Friend Offstage catalog is on the market. Some 65,032 buyers from the last three months and 15,075 from the past month are listed. They made purchases of $20 or more for gifts and general merchandise. A typical customer is 30 years old and has an annual household income of $75,000.
Selections: Gender, state/SCF/ZIP
Price: $110/M (last-three-month buyers)
Contact: Statlistics, Brian Manning at 203-778-8700, ext. 139 or b.manning@statlistics.com
National Campaign to Secure America’s Borders
A total of 68,239 politically conservative donors are named. These individuals indicated their concerns about illegal immigration. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $85/M
Contact: Yankee List Marketing, Chip Hetzel at 301-274-2988 (contact by phone only)
African American in the USA
Approximately 8 million names are listed here. These consumers responded to an offer targeting African Americans or else live in a predominantly African American census block. Direct mail is the source.
Selections: Gender, recency, household income, families with children, seniors, new movers and homeowners, age, donors, buyers, credit cards, length of residence, state/SCF/ZIP
Price: $80/M
Contact: List Bargains, Amy Benicewicz at 203-746-6640 or amy@listbargains.com
Home and Garden Master File
More than 3.7 million consumers who bought home d
