Search Results for: data
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Listline e-Newsletter 01/17/06
Fawcette Technical Publications has named Rubin Response Management
Services Inc. to oversee the FTP Upside Channel E-mail Addresses file.
Some 103,300 e-mail addresses are available. -
Agencies
Starz Entertainment Searches for ‘Stars’
Starz Entertainment Group is on the hunt for new talent to cast in a major motion picture, and is rolling out its search via a national casting call and documentary based on the journey.
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Agencies
Court TV Launches Dominick Dunne Sweeps, Scratch Game
Court TV is hitting the streets with a new scratch-and-win game and an online sweepstakes to drive awareness of its new season of Dominick Dunne: Power, Privilege and Justice.
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Agencies
Live Teams With Travel Site for Dream Get-Aways
Morning talk show Live With Regis and Kelly is kicking off a new trivia contest with travel site IgoUgo.com, which gives consumers a chance to win a dream vacation anywhere in the world.
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Agencies
KFC Sweeps Ties to the Big Game
Kentucky Fried Chicken is out with a sweepstakes to generate excitement for the Super Bowl and all the partying around the game.
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U.S. Marketers Lead in Some Data Areas, Lag in Others: Survey
(Direct Newsline)—Where do U.S. marketers stand in terms of data sophistication? They lead their global counterparts in technical knowledge, but are frustrated in some other areas, including one surprising one: List and data purchasing. according to a new survey by Alterian.
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Agencies
Citrix Teams up with Event Honoring the Military
Citrix Government Systems will donate 750 tickets for military personnel to attend a Jan. 19 NHL Washington Capitals game honoring men and women of the military. Citrix is also supporting the event dubbed “Capital Salute to Military Night” by providing …
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Online Holiday Shopping Not Slowed by Safety Worries: Report
About seventy percent of online adults in the U.S. said Internet security concerns did not deter them from shopping on the Web this past holiday, according to a report issued Friday by the Business Software Alliance, a trade association of software providers.
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Data & Analytics
Ten Commandments for Marketing to Youth
Greg Livingston, Tim Coffey, and Dave Siegel are the authors of “Marketing to the New Super Consumer: Mom & Kid.” Here are some observations from the authors’ countless hours of work on and review of kid commercials. They call it the “Ten Commandments for Effective Ads for Kids.”
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Williams-Sonoma to Shutter Hold Everything
Williams-Sonoma Inc. will close its Hold Everything brand by the end of the year and fold it into its other brands, the firm said today.