Search Results for: data
-
Agencies
NBC Links Viewers to TV Show Via Interactive Game
NBC is giving viewers of its new game show Deal or No Deal a chance to get in on the action and win $10,000 via a live interactive game using their computer or cell phone.
Tagged in: -
Listline e-Newsletter 12/20/05
Healthy Directions LLC has chosen Conrad Direct as co-list manager and
authorized “sales agent.” Conrad will represent 18 files on a
nonexclusive basis to develop new list rental relationships in new
markets. -
Listline e-Newsletter 12/19/05
Opportunity seekers who purchased products when they entered sweepstakes
and contests are named on the Sweepstakes Product Buyers file. The
last-12-month count is 698,000. -
Agencies
DirecTV’s FTC Debacle Could Have Been Avoided
The digital television service provider will pay a record $5.35 million for something that could simply have been avoided. Not only is DirecTV responsible for the legal actions of telemarketers it outsources work to, but it had plenty of warning that changes were being made to the Teleservices Sales Rule.
Tagged in: -
Listline e-Newsletter 12/16/05
All-n-One List Marketing Inc. has been named manager of the Christian
Worldview Weekends list. This file is comprised of 35,372 buyers and
paid attendees. -
Agencies
Survey Shows Marketers Want Analytics
Marketers have many needs these days. But one tops them all, according to a new survey from the CMO Council.
When asked their most urgent developmental priority, over half said it was to improve their marketing analytics capability.Tagged in: -
Agencies
Cancer Treatment Group Invites Patients to Chat
Serious illness usually goes hand in hand with the inability to sleep. But who can you talk to at 2 a.m. when your mind won’t rest?
At Cancer Treatment Centers of America (CTCA,) patients can talk to a live oncology information specialist 24/8, 365 days a year by “clicking to chat” online.Tagged in: -
Agencies
Key Hyundai Builds Loyalty—After the Purchase
New cars are an expensive proposition and a purchase that the majority of individuals don’t make very often. But dealerships realize the value in turning the one-time purchaser into a life-long customer. And there are ways to keep them coming back.
Tagged in: -
Agencies
Lifetime Value Redux
I have the utmost respect for Les Wunderman as well as for Don Peppers and Martha Rogers, but I am dismayed at the “who invented LTV” quarrel that has been going on in The CRM Loop.
Tagged in: -
Listline e-Newsletter 12/15/05
MeritDirect has been selected to manage the Resort and Recreation
Magazine controlled circulation list. This publication reaches 66,961
individuals in the resort hospitality and commercial recreation
industries.