Search Results for: data
-
Listline e-Newsletter 01/10/06
Hearst Magazines has released a group of data cards reflecting the
addition of Z-24 enhancements to lists of women’s magazine subscribers.
Hearst Harper’s Bazaar Z-24 enhanced subscribers, for example, consists
of 190,760 names from the last 12 months -
Agencies
Burger King Launches Super Bowl Sweeps
Burger King is out with a new sweepstakes tied to Super Bowl XL, in which consumers can win a chance to go to the big game via a text-messaging campaign.
Tagged in: -
Yahoo Goes Mobile, Google Goes to Video at CES
(Direct Newsline)—The two biggest search powers are setting their sights beyond either search or the browser and aiming to become more integral to entertainment on the Web, judging by the announcements their CEOs made at the Consumer Electronics Show in Las Vegas last week
-
Agencies
Chevy Auctions Tickets to Olympic Games
Attending the Olympic Winter Games just got a little easier thanks to Chevrolet. The auto-manufacturer is auctioning 10 V.I.P trips on eBay from Jan. 4 to Jan. 11.
Tagged in: -
Listline e-Newsletter 01/09/06
Network Communications Inc. has chosen Statlistics to manage a group of
regional magazine lists. The largest file for Colorado Homes and
Lifestyles magazine has 10,073 subscribers. -
Yahoo Goes Mobile, Google Goes to the Video at CES
The two biggest search powers are setting their sights beyond either search or the browser and aiming to become more integral to entertainment on the Web, judging by the announcements their CEOs made at the Consumer Electronics Show in Las Vegas last week.
-
Data & Analytics
Fallout from Ford’s Gay Media Flip-flopping Continues
A recent nationwide online survey conducted by GayTrendsetters.com has found that despite Ford Motor Co.’s recent reversal in its marketing stance toward the gay/lesbian/bisexual/transgender (GLBT) community, the damage has been done.
Tagged in: -
Listline e-Newsletter 01/06/06
Aramark Corp. has appointed Direct Media Inc. as list manager. The
Aramark Consumer Apparel Buyers list contains more than 75,000 buyers of
Wearguard brand products. -
Listline e-Newsletter 01/05/06
More than 3.4 million records are available on the Traffix Cell Phone
Users Master File This self-reported information was gathered from
individuals who registered at various Web sites to receive information
or newsletters. -
Agencies
Unilever Tunes In to DJs for Knorr-Lipton Launch
Unilever this week breaks radio, in-store and online promotions to launch Knorr-Lipton Sides Made with Whole Grains. The campaign centers on radio promos in 20 markets, where Unilever hosts launch parties for local DJs to sample the side dishes, and …
Tagged in: