Search Results for: data
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Family Plan
Kraft Foods is working to reach consumers more directly, and seamlessly.
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Remembering Soft-Spoken Crises
It’s been 13 months since a tsunami struck countries along the Indian Ocean. Five months have elapsed since back-to-back hurricanes walloped the Gulf Coast of the U.S. And winter has been scourging the lower mountains of the Himalayas, including the valleys of Pakistan, where an earthquake turned the world upside down last October.
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Agencies
All the World’s a Sunny Day: Kodak
Eastman Kodak Co. knows the importance of capturing memories—especially at historic events.
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Digital
Google’s $6B in 2005 Not Enough for Wall Street
Google reported that both revenue and net income grew by more than 80% in the fourth quarter of 2005, compared to Q4 2004. But earnings per share for the top search engine did not meet analysts’ expectations, and Google’s stock price dropped more than 16% following the after-hours announcement.
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Agencies
Kleenex Taps Olympics Sponsorship for Games
Kleenex is airing its first-ever Olympics-themed TV spot, part of a multi-pronged campaign that includes an instant-win game and a separate online contest.
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Agencies
Quiznos, Ellen Make American Dream a Reality
Quiznos Sub is teaming up with talk show host and comedienne Ellen DeGeneres to give fans a chance to live the American dream of owning their own business.
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Search Engines Generate 2.3% Conversion Rate on Web Sites
Business-to-business Web sites generated a 2.3% conversion rate from search engine generated traffic in the last quarter of 2005, according to research released by the digital marketing services firm WebSideStory Inc., based in San Diego.
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Agencies
Search Engines Generate 2.3% Conversion Rate on Web Sites
Business-to-business Web sites generated a 2.3% conversion rate from search engine generated traffic in the last quarter of 2005, according to research released by the digital marketing services firm WebSideStory Inc., based in San Diego.
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Data & Analytics
Q&A with Pepper Miller and Herb Kemp: African-Americans Challenge Advertisers to Speak to Them Year Around
According to Pepper Miller and Herb Kemp, the authors of “What’s Black About It?”, “Civil rights activists and educators are becoming increasingly uncomfortable with the commercial exploitation of the month, originally intended to honor the history of black achievement in America. African-Americans are becoming more aware of the ulterior motives of some of the promotions that center on Black History Month.”
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Agencies
Ameriprise Financial Laptop with Client, Advisor Data Stolen
A laptop containing names and internal Ameriprise Financial Inc. account identification numbers for 158,000 clients was stolen from an Ameriprise employee