Search Results for: data
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Listline e-Newsletter 01/19/06
Two million names are available on the list Satellite Buyers and
Responders from Elephant Group. These individuals purchased satellite or
warranty insurance or other products and services. -
Agencies
Oil of Olay Sweeps Touts New Body Wash
Oil of Olay is out with a new body wash and is using a sweepstakes to build sales. The sweepstakes touts the Olay Ribbons Body Wash and features a three-day trip to Las Vegas to see Cirque du Soleil’s “O” at the opulent Bellagio hotel and casino. The …
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Agencies
Fox Soccer Channel Kicks off Sweepstakes
Capitalizing on the popularity of European soccer in the U.S., Fox Soccer Channel has launched a sweepstakes in search of the “Ultimate Chelsea Fan.” The promotion also celebrated Barclays English Premier League champion Chelsea FC’s 100-year …
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Google Surprising #1 in China
Baidu, not Google, is China’s leading search engine in terms of market share. Baidu holds 51.5% of the market, while Google trails behind with 32.9% of the market. So it was a surprise when a recent study done by Keynote Systems…
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Microsoft Reveals adLab in Beijing, Video Hyperlink Ads
Microsoft recently opened an advertising laboratory called adLab in Beijing, China, where it has reportedly hired 50 researchers to work on about 40 different technologies that will facilitate advertising through video, television…
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Agencies
AOL, GSN Team for Blackjack Promo
American Online is teaming up with GSN, the network for games, to design a blackjack Web page for AOL.com. Under the partnership, the blackjack hub at AOL.com/Blackjack will offer free Blackjack game play and tips from pros. The site is expected to …
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Cabela’s Taps Teradata for Data Mining System
Cabela’s Inc. is installing data warehouse, planning and analytics solutions from Teradata.
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Agencies
New Businesses Aren’t Necessarily Bad Credit Risks
Many direct marketers avoid targeting businesses less than three years old, writing them off as unpredictable, risky bets. Perhaps the new company’s credit file is thin, or it has high start-up costs. Or a start-up’s credit file is not considered deep enough.
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Listline e-Newsletter 01/18/06
Future US Inc. appointed Lake Group Media Inc. to manage its computer
publication lists. The number of subscribers named on MacAddict, Maximum
PC, PSM and PC Gamer magazines’ files ranges from 78,381 to 222,275. -
Agencies
Red Stripe Contest Lets Fans Make Big Game TV Spot
Diageo-Guinness USA, Inc. is turning to its Red Stripe beer fans to produce a version of what a Super Bowl spot should look like in an online contest.
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