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What happens in Vegas, stays in Vegas? Not necessarily. One participant chasing down clues in the latest Harrah’s Operating Co. Treasure Hunt promotion will take home $1 million.

Paramount Pictures is building buzz around the latest installment of the Mission: Impossible franchise with an online scavenger hunt that gives fans clues to story lines in the film.

Hasbro’s iconic Play-Doh brand is celebrating 50 years with a yearlong “birth-doh” party, dangling a chance for consumers to win $50,000 through an instant-win promotion.

Using text messaging could land one Sprint customer in front of 2004 Heisman Trophy winner Matt Leinart at the 2006 NFL Draft.

The Talbots Inc. will acquire cataloger and retailer The J. Jill Group Inc. for $517 million in cash.

E-mail service provider Accucast is expected to announce today it has been acquired by business-communications outsourcer Premiere Global Services.

Women perceive personalized direct mail envelopes in a more favorably than men, according to new national survey finding released by the Envelope Manufacturers Association Foundation (EMAF).

Mokrynskidirect has been selected to manage the Prefer Network P2 cooperative database. The co-op formed a few years ago presently offers 19.5 million catalog buyers from the last 12 months.

Drive Media LLC has appointed Kroll Direct Marketing to manage the Drive
magazine list. Nearly 40,000 active subscribers are available.

More than 2 million household products buyers have been assembled for
the Sirius Products Master File. These names were generated via direct
response TV.