Search Results for: data

Alliance Data Systems Corp.

Harris Interactive has hired Michael Lowenstein to serve as vice president and senior consultant with the Customer Loyalty Management team. Lowenstein was most recently senior vices president of the Customer Management Center of Excellence at GfK NOP.

Alliance Data Systems Corp. has announced that its Epsilon unit will acquire DoubleClick E-mail solutions for $90 million.

The deal will give Epsilon a stronger presence in the retail, travel, publishing and consumer-packaged-goods markets. It will also give Epsilon 400 more clients, such as J. Crew, Patagonia, Unilever and Proctor & Gamble.

Edith Roman Associates Inc. and its affiliate ePostDirect now manage a
dozen postal and e-mail lists for Haymarket Media Inc. These files
target professionals in healthcare, information technology security,
marketing and public relations.

Ice cream maker Baskin-Robbins is offering a sweet incentive to celebrate Valentine’s Daya free scoop of its Love Potion No. 31 ice cream. But there’s a catch. To receive the free treat, ice-cream lovers must dress like cupid.

Tax preparation company Jackson Hewitt is out with a scratch-off game tied to its NASCAR sponsorship that gets consumers into its offices.

Podcasting has finally come of age in the world of business-to-business marketing. A growing number of firms have adopted podcasts as a way to inform and educate their target audience, strengthen their brand, and promote their products and services.

While it is vital that you take subscribers off your e-mail newsletter list the instant they request it, there are strategies you can employ to reduce the chances that they will want to go off the list, as well as ones to encourage them to stay on.

TRX Inc. expects to exit the call center business this year to focus on its existing transaction processing and data integration services.

Baby Universe Inc. now offers 175,000 e-mail addresses from
Babyuniverse.com for e-mail blasts. These online shoppers spent an
average of $130 on products for babies and young children.