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Toyota Motor Sales USA, Inc. and the NBA will give one fan the chance to meet an NBA player, fashion and media icon Marc Ecko, or music mogul Jermaine Dupri.

Teramedia Corp. has assumed management of BizCirc.com’s postal and
e-mail lists with 6.1 million and 5.9 million names respectively. These
individuals filled out online forms to qualify for controlled
circulation subscriptions.

SpongeBob SquarePants has returned to Burger King under a new promotion with the chain touting 20 different character premiums tied to a Nickelodeon episode and a new direct-to-DVD movie.

Some marketers may shy away from measuring the Net Promoter Score because it sounds too complex. But others are not daunted. Here is how Dell calculated the value of detractors and promoters for its consumer business.

In a truly integrated marketing plan, every ingredient plays a vital role. The fact that you can’t directly attribute a sale to every e-mail message doesn’t mean the e-mails aren’t working.

MKTG Services, Newtown, PA, has hired Cheryl Jordan to serve as a senior products manager for its compiled division.

Best Western International and MasterCard International have teamed up to send a loyalty program member and a guest to Germany this summer for the 2006 FIFA World Cup soccer tournament, and a special meeting with Hall of Fame soccer superstar, Pelé.

Coupons, Inc. has bought a patent from the American Consulting Co. enabling it to deepen its footprint in the online coupon industry.

VistaPrint has appointed Greatlists.com to manage four master files. The
VistaPrint Business Postal and Consumer Postal master files contain
337,000 and 213,000 records respectively. The B-to-B and consumer e-mail
master files contain 368,000 and 213,000 records respectively.

Alcone Marketing Group has restructured its planning department and hired Allison Radzin as one of three new directors for the division.