Search Results for: data

WEIGHT WATCHERS INTERNATIONAL: is distributing coupons for Weight Watchers Yogurt in 800 health clubs nationally via the International Health, Racquet & Sportsclub Association, as part of the association’s 10-week “I Lost It at the Club” campaign …

A new study conducted by Winterberry Group indicates that marketing efforts are shifting from above-the-line (ATL) to below-the-line (BTL) efforts. In other words, marketing campaigns are moving away from…

Acxiom Corp. reported third-quarter revenue of $347.4 million, up 11 percentage points from $312.4 million a year ago. The Little Rock, AR-based data firm’s net earnings rose from $23.5 million to $27.3 million during the same period. The quarter ended Dec. 31.

The attempt by Justice Department lawyers to gain access to Google search data may have opened an important new front in the war over the security of personal data online. The search powers have generated amazing amounts of revenue for themselves and their shareholders simply by linking ads to the terms users enter for a general search. But sustaining that revenue growth into the future, the industry believes, requires offering users more personalization and more interrelated services, and giving advertisers increasingly better ways to target their ads both demographically and eventually by searcher behavior. That means building ever bigger user databases. But who gets to see those?

Infinity Resources Inc. has retained Direct Media Inc. to manage the
Heartland Music and Serenade Music catalog lists. Heartland contains
93,161 last-24-month buyers, while Serenade has 21,904.

The entertaining game of musical chairs is back, but this time one winner will walk away with a 2006 Dodge Ram.

Papa John’s is giving consumers a little something extra to cheer about during Super Bowl XL in addition to their favorite teamthe chance to win free pizza.

Loyal retail consumers are jumping ship, saying retailers are asking for too much personal information to participate in loyalty programs. The number of shoppers who said they were long-term loyal customers dropped to 77.2% this year, compared to 83.8% …

GoDaddy.com, one of the top online registrars of domain names, is giving new meaning to employee rewards and loyalty. The Scottsdale, AZ-based company has given away $750,000 to employees via rewards, bonuses and prizes above its standard salary and …

The Hallmark Channel is out with a new holiday sweepstakes that dangles a trip for two to Los Angeles and a VIP visit to the set of a Hallmark Channel Original movie. Starting Jan. 27, consumers can register at Hallmark Channel’s Web site or make an …