Search Results for: data

As widely expected, Google notified a federal court on Friday that it will not comply with a subpoena by the U.S. Department of Justice to produce a random sample of the searches performed on its search engine in 2005.

Last week represented a personal milestone: I managed to make it through seven consecutive days without writing “2005” on any check, form, or other note I was scribbling.

In honor of — finally — putting 2005 to rest, I offer the following verses on some of the more noteworthy direct marketing events of the year. If they seem skewed toward one specific subject… well, so was most of the year itself.

Differentiated service levels are the hallmark of every customer loyalty program under the sun. Reward loyal customers by showering them with perks and prizes. Penalize disloyal customers by withholding special privileges. Simple. Right?

According to a study conducted by Perception Research Services, home center shoppers walk into the store looking for personal relevance (“something that will work in my house”), but what they encounter instead is an often bewildering array of packages and displays highlighting features and benefits. The primary disconnect in home-center shopping is that shoppers think in terms of their projects, whereas manufacturers think in terms of features and benefits.

InformaDATA has been appointed as list manager for the Council on
Education in Management, an organization that provides training for
employment law and human resources professionals. There are 38,187
direct mail-generated names available.

MeritDirect has been chosen to manage a portfolio of nine lists for
PaperDirect Inc. A total of 294,058 business professionals are available
on the PaperDirect master file. PaperDirect also offers change of
address, consumer buyers, holiday buyers, inquirers and other list
segments separately.

Google’s new beta version of its Google Desktop 3 allows users to transfer information from one computer to another, essentially allowing them “access to anything from anywhere,” as Gartner analyst Allen Weiner put it. In order to utilize this service, users must agree to allow Google to store the data on their servers for no more than 30 days.

Could the Sports Illustrated Jinx, where teams and athletes featured on the cover famously floundered soon after publication; have spread to their fellow Time, Inc.

D&D Communications Group LLC has selected Statlistics to manage Retail
Construction Magazine lists. Nearly 10,000 subscribers are named on the
postal file.

When consumers twist the cap off a Pepsi product, they may be unlocking the door to a brand new Chevy Tahoe.