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Agencies
Build-A-Bear Searches for Huggable Heroes
Retailer Build-A-Bear Workshop is on the hunt for a few good heroes—children who demonstrate extraordinary service to their local communities.
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Agencies
The Newsletter on Newsletters Broadens Its Coverage
E-mail newsletters have become a popular customer retention tool. They are being sent by everyone from Red Lobster to American Express, and the purpose is not to sell, but to provide readers with useful and enjoyable content. But e-zines are not the only electronic delivery vehicle for these ongoing communications.
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Walgreens’ Fine Point
Walgreens’ new P-O-P monitoring program is a milestone in improving the performance of retail displays, but there will be bumps in the road before other retailers and manufacturers benefit.
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Family Plan
Kraft Foods is working to reach consumers more directly, and seamlessly.
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Remembering Soft-Spoken Crises
It’s been 13 months since a tsunami struck countries along the Indian Ocean. Five months have elapsed since back-to-back hurricanes walloped the Gulf Coast of the U.S. And winter has been scourging the lower mountains of the Himalayas, including the valleys of Pakistan, where an earthquake turned the world upside down last October.
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Agencies
All the World’s a Sunny Day: Kodak
Eastman Kodak Co. knows the importance of capturing memories—especially at historic events.
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Digital
Google’s $6B in 2005 Not Enough for Wall Street
Google reported that both revenue and net income grew by more than 80% in the fourth quarter of 2005, compared to Q4 2004. But earnings per share for the top search engine did not meet analysts’ expectations, and Google’s stock price dropped more than 16% following the after-hours announcement.
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Agencies
Kleenex Taps Olympics Sponsorship for Games
Kleenex is airing its first-ever Olympics-themed TV spot, part of a multi-pronged campaign that includes an instant-win game and a separate online contest.
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Agencies
Quiznos, Ellen Make American Dream a Reality
Quiznos Sub is teaming up with talk show host and comedienne Ellen DeGeneres to give fans a chance to live the American dream of owning their own business.
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