Search Results for: data

Ford Motor Co. is boosting two of its brands via Webisodes that promote the new Mercury Milan and Lincoln Zephyr sedans.

Utah legislators have apparently concluded that their so-called child protection do-not-e-mail registry may increase the risk of kids

Online search and clickstream data have been gathered to build the
Search America database. These 12.4 million consumers chose from a
variety of categories when they searched online for products and
services. This database is available for e-mail modeling services.

The Hershey Co. this week breaks a multi-pronged marketing blitz for its Take 5 candy bar, its first comprehensive campaign since launching Take 5 last year. Hershey hopes to jumpstart trial with extensive sampling, buzz marketing and in-theatre promos as well as TV, online ads and a dedicated Web site, Thegreatestcandybarever.com.

CompUSA announced last week that it has teamed up with CBS Sports to become an official National Collegiate Athletic Association (NCAA) corporate partner.

The History Channel is building buzz around its new mini series, 10 Days That Unexpectedly Changed America via a seven-city mall tour and sweepstakes, in which consumers can win themed trips to historic U.S. locations.

The Educational Program Innovations Center (EPIC) database has been
expanded with new segments identifying small business and healthcare
professionals.

Online video-sharing community vMix and Twentieth Century Fox Home Entertainment are building buzz around the release of Walk The Line on DVD with an online sweepstakes challenging fans to create a musical slide show to win their very own copy of the movie.

The U.S. Justice Department wants a district court judge to give Google 21 days to comply with a subpoena for information about the addresses and search keywords it think will help make its case for reinstating a law shielding children from online pornography.

Hitwise Buys HitDynamics
Competitive Web intelligence firm Hitwise has acquired HitDynamics, a technology platform for search campaign management and reporting, for an undisclosed sum. Hitwise will integrate the new platform into its existing competitive intelligence research services.