Search Results for: data

Best Western International and MasterCard International have teamed up to send a loyalty program member and a guest to Germany this summer for the 2006 FIFA World Cup soccer tournament, and a special meeting with Hall of Fame soccer superstar, Pelé.

Coupons, Inc. has bought a patent from the American Consulting Co. enabling it to deepen its footprint in the online coupon industry.

VistaPrint has appointed Greatlists.com to manage four master files. The
VistaPrint Business Postal and Consumer Postal master files contain
337,000 and 213,000 records respectively. The B-to-B and consumer e-mail
master files contain 368,000 and 213,000 records respectively.

Alcone Marketing Group has restructured its planning department and hired Allison Radzin as one of three new directors for the division.

As widely expected, Google notified a federal court on Friday that it will not comply with a subpoena by the U.S. Department of Justice to produce a random sample of the searches performed on its search engine in 2005.

Last week represented a personal milestone: I managed to make it through seven consecutive days without writing “2005” on any check, form, or other note I was scribbling.

In honor of — finally — putting 2005 to rest, I offer the following verses on some of the more noteworthy direct marketing events of the year. If they seem skewed toward one specific subject… well, so was most of the year itself.

Differentiated service levels are the hallmark of every customer loyalty program under the sun. Reward loyal customers by showering them with perks and prizes. Penalize disloyal customers by withholding special privileges. Simple. Right?

According to a study conducted by Perception Research Services, home center shoppers walk into the store looking for personal relevance (“something that will work in my house”), but what they encounter instead is an often bewildering array of packages and displays highlighting features and benefits. The primary disconnect in home-center shopping is that shoppers think in terms of their projects, whereas manufacturers think in terms of features and benefits.

InformaDATA has been appointed as list manager for the Council on
Education in Management, an organization that provides training for
employment law and human resources professionals. There are 38,187
direct mail-generated names available.

MeritDirect has been chosen to manage a portfolio of nine lists for
PaperDirect Inc. A total of 294,058 business professionals are available
on the PaperDirect master file. PaperDirect also offers change of
address, consumer buyers, holiday buyers, inquirers and other list
segments separately.