Search Results for: data

Marketing productivity is down, and marketing resistance is up. It’s tough to disagree with the statements that Craig Wood, group president of marketing research firm/consultancy Yankelovich

Financial Group Media Inc. has appointed DM2 to manage the Financial
Services Database. It contains the names and postal addresses of more
than 1.4 million insurance agents and financial services specialists.

A Coca-Cola executive said yesterday that the early success of its new consumer rewards program may be the impetus to roll the program out across other brands.

1-800-Flowers.com has partnered with Tourism Ireland in an instant-win promotion that dangles a trip to the Emerald Isle.

Universal Records is launching a Willy Wonka-style promotion to build buzz around Prince’s newest album 3121.

Names and Addresses Inc. has assumed management of the Miller Nurseries
list. Some 47,119 buyers and 24,718 catalog requesters are available
from the last 12 months.

World Wrestling Entertainment, Inc. is creating big time buzz around WrestleMania 22 with a multi-million dollar marketing campaign, which includes sweepstakes overlays and a host of in-store promotions.

At the relatively small Search and Privacy track at last week’s SES conference in New York, the Fourth Amendment was a source of major discussion. In light of the recent subpoenas being sent to the four major U.S. search…

Abacus has named Bob Fetter senior vice president of data management services.

ALC Data Management now oversees three files for the American Diabetes
Association. Some 1.2 million names are on the organization’s donor
list; 550,000 on the residential program file; and 37,580 buyers on the
Gift of Hope catalog file, which also includes 5,676 names from the last
12 months.