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Magna Publications Inc. has appointed Hippo Direct to oversee a
portfolio with 11 subscription files. All target individuals concerned
with college education and university life.

A Florida man was sentenced to eight years in federal prison Wednesday after being found guilty on Aug. 12 of stealing more than 1 billion records from Acxiom Corp.

The Federal Trade Commission has settled charges with CardSystems Solutions, Inc. and its successor, Solidus Networks over the firm’s failure to protect sensitive financial and personal information of tens of millions of consumers, which led to millions of dollars in fraudulent purchases.

ALC Data Management has been selected to represent the Appalachian
Mountain Club’s membership list. The count is 50,997.

Toyota Motor Sales USA, Inc. and the NBA will give one fan the chance to meet an NBA player, fashion and media icon Marc Ecko, or music mogul Jermaine Dupri.

Teramedia Corp. has assumed management of BizCirc.com’s postal and
e-mail lists with 6.1 million and 5.9 million names respectively. These
individuals filled out online forms to qualify for controlled
circulation subscriptions.

SpongeBob SquarePants has returned to Burger King under a new promotion with the chain touting 20 different character premiums tied to a Nickelodeon episode and a new direct-to-DVD movie.

Some marketers may shy away from measuring the Net Promoter Score because it sounds too complex. But others are not daunted. Here is how Dell calculated the value of detractors and promoters for its consumer business.

In a truly integrated marketing plan, every ingredient plays a vital role. The fact that you can’t directly attribute a sale to every e-mail message doesn’t mean the e-mails aren’t working.

MKTG Services, Newtown, PA, has hired Cheryl Jordan to serve as a senior products manager for its compiled division.