Search Results for: data

Carl’s Jr. and Hardee’s have unleashed their latest kids’ meal promotion tied to 4Kids Entertainment’s popular Yu-Gi-Oh property, dangling an online sweepstakes for a chance to win Yu-Gi-Oh merchandise.

Repeat visitors are eight times more likely to make a purchase from a Web site than first-timers, according to Web analytics firm WebSideStory.

Belardi/Ostroy ALC LLC now manages the Colorful Images catalog buyers
master file and the Colorful Images Enhanced list. More than 575,000
buyers are available from the last 12 months on either file.

Beside the general argument that single-tender loyalty programs capture only a percentage of your overall customer transactions, there’s another reason that many loyalty marketers value multitender over single-tender programs.

AirTran Airways has teamed up with XM Satellite Radio and Andretti-Green Racing (AGR) for a sweeps that will give four racing fans the opportunity to experience the Indianapolis 500 on May 28.

E-Diets.com Inc. has selected MetaResponse Group to manage the
E-Diets.com Paid Membership postal master file. More than 1 million
names are available.

In March, Smirnoff vodka began searching for an “enthusiastic drinks guru” to delve into the culture of cocktails, report back with his findings and represent the brand. It didn’t take long to identify the perfect candidate.

On Monday Yahoo! revealed long-awaited changes to its online advertising platform, which will be implemented in three phases. This comes in the face of waning hope that Yahoo! can keep up with Google’s online advertising…

Entrepreneurs in mail order have mastered an exciting but very tough, detailed business. You must master merchandise selection, sales projections, and cost per response with the first mailing. You quickly learn customer relationship management as you answer inquiries and complaints, and watch unfilled orders stack up when hot items sell out in the first week.

It’s been a big week for two of the Big Three search engines. On May 4, Microsoft held its annual MSN Strategic Account Summit in Redmond WA, where Microsoft CEO Steve Ballmer reaffirmed plans to spend $1.1 billion in research and development on MSN in the fiscal year that starts this July—twice the amount the company spent last year.