Search Results for: data

Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those factors (What keyword density is required? How many backlinks?) can be loose. Often, they’re derived from an optimizer’s general past experience with other keywords on other search engines. In other words, those hard-and-fast rules turn out often to be indefinite rules of thumb instead.

If you don’t understand your past, you won’t be aware of your future. That was the underlying theme of yesterday’s session on circulation planning and analysis, part of the Circulation Intensive here at the Annual Conference for Catalog & Multichannel Merchants (ACCM).

E-mail accreditation firm Habeas yesterday unveiled SenderIndex, an e-mail sender reputation-monitoring service created mainly for e-mail receivers using data from its network of more than 60 million IP addresses and domains.

E-mail accreditation firm Habeas yesterday unveiled SenderIndex, an e-mail sender reputation-monitoring service created mainly for e-mail receivers using data from its network of more than 60 million IP addresses and domains.

Online advertising network Tacoda Inc. has formed a strategic partnership with Tremor Network, a rich media and video advertising technology firm. The partners will offer targeted video advertising based on consumers’ behavior and interests.

Crown Royal will put a consumer’s name into the official title of a NASCAR race next year, in a contest that marks the first time the name of a major professional sporting event will be awarded to a consumer, Crown Royal said.

Mazda North American Operations is out with a new sweepstakes that drives consumers to an online globe to search for the hidden location of on of its cars and a chance to win a vehicle.

Fasano and Associates was recently named manager of the Ascot Seniors
list. It’s comprised of more than 2.5 million men and women 55 and
older.

Universal Studios Consumer Products Group is turning to the small screen to build additional revenue from its properties via a new mobile entertainment division.

Because dating normally has a long “sales cycle” before moving into engagement and then marriage, trying to get to the meet-the-parents stage too early often leads to losing the “prospect” completely. Online marketing for considered-purchase items is very similar