Search Results for: data
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Listline e-Newsletter 05/18/06
Atre Group Inc. has appointed Rickard List Marketing to manage the
DataWarehousing/Business Intelligence Executives file. It consists of
8,473 individuals who registered at Atre’s Web site to access special
reports, white papers and other information. -
Agencies
Hershey Taps Country Music, Film for Promos
The Hershey Co. this week breaks an on-pack and online sweeps leveraging its title sponsorship of Tim McGraw and Faith Hill’s “Soul2Soul II” tour.
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Social Networking Sites on a Roll
Data released by Nielsen//NetRatings on Thursday have confirmed what everyone already knew: social networking sites are continuing their rampage through the Internet and all its users…
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Listline e-Newsletter 05/17/06
Health Benefits Direct Corp.’s database contains postal addresses for
more than 1 million insurance buyers and inquirers. E-mail addresses are
available for 966,697. -
Listline e-Newsletter 05/16/06
Discover Media LLC tapped Saavoy List Management Inc. to oversee its 17
lists. Among them is a master file naming 402,000 active subscribers of
Discover Magazine. -
Kid-Friendly Wellness Brands Can Boost Center-Store: Report
Grocers can harness kid-targeted health and wellness brands to reinvigorate center-store sales and address parents’ concerns about childhood obesity.
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Digital
Click Fraud: Energizer Bunny of Search Headaches
Anyone who thought click fraud could be solved with a blanket settlement, take a step forward. Not so fast, Google.
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Agencies
Kellogg, Energizer Drive Promos for Disney’s Cars
Energizer and Kellogg’s are among the latest brands to sign on as promotional partners backing Disney’s/Pixar’s upcoming release of the animated film Cars
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Agencies
Guinness Dangles $20,000 Home Bar in Contest
Guinness is looking for fans to design the ultimate in-home bar; in the process, one stout fan may win a beverage center worth about $20,000.
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Catalyst Purchases Equient Division
Catalyst Direct Inc. bought General Dynamics Advanced Information Systems’ Equient analytical services division for an undisclosed price.