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A pair of customer relationship solutions providers announced yesterday that they will now integrate Google search ads into their relationship tracking services, allowing merchants to follow the conversions and leads generated by their pay-per-click Google campaigns.

Marketing services and technology firms, along with multichannel marketers, completed 116 merger and acquisition transactions valued at $9.7 billion during the second quarter, according the latest equity market report released by the investment-banking services firm Petsky Prunier LLC.

Three employees of America Online including the chief technology officer have left AOL following the unauthorized release of consumer search information, according to published reports.

There are big rewards when sales and marketing are effectively integrated—not least of which are improved operating performance and outstanding financial results

Nestlé USA is running an on-pack and online instant-win game dangling a $1 million prize.

Hanley Wood LLC has selected Statlistics to oversee a list of 9,535
controlled circulation subscribers to Affordable Housing Finance
magazine. This publication targets professionals concerned with tax
credit financing and tax-exempt bonds.

Are people are clicking through in your e-mails but not buying? There’s a simple solution: Mail them again, according to Reggie Brady, president of Reggie Brady Marketing Solutions.

Here’s news for B-to-B e-mail newsletter publishers wondering when to broadcast. The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.

Canon U.S.A. is aiming for a picture perfect promotion that has New Yorkers doing double, triple, or quadruple takes as the company serves up Maria Sharapova look-alikes on the streets of Manhattan as part of its U.S. Open tennis sponsorship.

MySpace and Google have always garnered their fare share of press, and the level of inherent interest has only increased upon the announcement of their 39 month, almost one billion dollar deal to work together