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Online marketing firm eROI recently reported that open and click-through rates for marketing e-mails in the U.S. were highest on Saturdays for the second quarter of 2006. This finding breaks the trend from prior quarters.

Don’t look now, but there are 1,300+ Internet Protocol TV (IPTV) channels available free of charge on the Internet. And to think that back in the 1980s some thought cable TV was content overload, with its forty some-odd channels

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Gain a better understanding of what it takes to get your mail delivered

When a business owner decides to write to their customers, he or she draws from what they know best. And the writing style they use may be the one learned when they were probably least interested in writing about anything: in high school.

Several e-mail lists have been released by Stamats Business Media.
Buildings magazine has the largest count with 33,292 e-mail addresses,
followed by Archi-Tech (14,605) and Interiors & Sources (10,904). Four
separate regional files are offered for Meetings magazine, each with
more than 8,000 e-mail addresses.

(Magilla Marketing) E-mail marketers have been waiting for Michigan’s so-called child-protection do-not-e-mail registry to face a court challenge. And last week, in a roundabout way, they finally got their wish.

In a move that underscores the link between online research and offline shopping, Google will offer printable coupons for selected searches on its Google Maps feature.

More than a month after the Chrysler Group kicked into gear its Ask Dr. Z ad campaign to tout the automaker’s American and German engineering roots, Chrysler is out with a sweepstakes dangling nine vehicles as grand prizes to drive dealership visits.

Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room.

A year after joining Maxell Corp. of America, 15-year consumer electronics veteran Daniel Lee has left the company to become the VP of marketing for Hitachi America, Ltd.