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Electronic Arts is teaming up with Mazda to promote the automaker’s latest in-game advertising venture in the Need for Speed: Carbon video game with a sweepstakes and national gaming tournament around the game.

Energizer Co. is giving the Energizer Bunny a new backbeat with “Studio AA,” a promotion platform for in-pack and online music offers.

ECrush.com Inc. is offering Surveys4Teens, a file of teenagers derived
from its marketing research Web site Surveys4Teen.com. It lists some
252,000 e-mail addresses of 13- to 17-year-olds who registered online to
participate in e-mail surveys.

ABC is challenging Desperate Housewives fans to dish out their very best dinner recipe for a chance to land a spot for their homemade meal on a future episode of the show.

Bank of America is cashing in on its sponsorship of the inaugural Bank of America 500 NASCAR race with a promo that lets fans jockey for the chance to say four words to be broadcast round the nation—Gentlemen, Start Your Engines!

ClubCorp of Dallas plans to launch numerous direct- and special events marketing wine clubs in conjunction with wineries.

Direct Media Inc. has been named list manager for Medical Arts Press
Inc. This cataloger targets professionals in the dental, chiropractic,
eye care, podiatry, veterinary and other healthcare fields.

The Spamhaus Project is thumbing its nose at an e-mail marketer who won a court judgment in Illinois of $11.7 million against the UK-based anti-spam blacklisting group.

Search engine and Internet portal Yahoo! will swap java for eyeballs this Friday.

The Internet is overflowing with poorly executed email marketing newsletters. Here’s advice on how to create a newsy marketing communication that people continue to open and actually read. We’ve all gotten them. Some of us, to our vexation and bewilderment, have produced them: email marketing newsletters that fail to keep recipients opening and clicking over time.