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With all the ballyhoo surrounding social networks in recent weeks, thanks largely to the deal MySpace struck to distribute Google search ads and the me-too pact between Microsoft and Facebook, one rather basic question has gone overlooked: How well will performance ads work in these social environments? What will effective ads look like on MySpace or Facebook?

Measuring the long-term value of marketing in creating customer preference and loyalty for your brand(s) is critically important in determining the return from the investment.

Fasano and Associates has been tapped to manage the Playboy Catalog
file. It consists of 77,768 last-12-month buyers, among other segments.

Yahoo! said yesterday it is seeing a slowdown in ad growth in some product categories and expects Q3 revenue and earnings to come in at the low end of forecasts next month.

Harte-Hanks Inc. will acquire AberdeenGroup Inc., a technology market research, intelligence and demand generation services firm.

Art Technology Group (ATG) Inc. will acquire eStara in a cash and stock transaction valued at around $48 million.

(Direct Newsline)—Search engine and Internet portal Yahoo will swap java for eyeballs this Friday.

Kimberly-Clark Corp. is launching a new line of super-premium diapers with an estimated $15 million to $20 million ad, promotion and direct-mail campaign that leverages its exclusive tie-in with Walt Disney Co.

Ready. Set. Draw. Scion is urging consumers to get their creative skills in gear for a competition that lets them create a design for a Scion dealership showroom for a chance to win a cash prize and have the concept possibly brought to life at dealerships nationwide.

The video game market is soaring in popularity, and brand marketers looking to get a piece of the $9 billion action need to understand the demographics of gamers.