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In 1927’s “The Jazz Singer,” Al Jolson addressed movie audiences and uttered the famous line “Wait a minute, wait a minute. You ain’t heard nothin’ yet!” While the line was introducing a musical number in the film, it has been linked with the first full-length Hollywood “talkie” – a movie with a spoken audio soundtrack. It’s a line that could also be applied to online content delivery.

Frito-Lay is putting at least some of its Super Bowl advertising in consumers’ hands this year.

Ford is ditching the typical luck-of-the-draw sweepstakes mold by challenging nine consumers to a NASCAR experience that places them behind the wheels of race-prepped Ford vehicles to race around a speedway to win NASCAR-related prizes.

Taco Bell has dubbed a Florida man as its El Presidente, giving one consumer $93,000 in sweepstakes winnings and a chance to tour its company headquarters.

Marketing history is rich with examples of successful campaigns that have made effective use of code promotions. These campaigns owe a debt of gratitude to

Software marketer PTC is seeing an uptick in revenue and customer interaction thanks to an e-newsletter program for its resellers created by IMN.

Subaru of America, Inc. is making sure that its appearance at the International Latino Film Festival (ILFF) in November is no cameo.

Today we meet Kerri A. Mulhern, a brokerage account executive with Adrea Rubin Marketing. Originally from New Jersey, now she lives and works from home in Texas.

M2Media360 recently named VentureDirect Worldwide to manage the
Landscape and Irrigation magazine file. A total of 45,378 postal and
13,239 e-mail addresses are available.

In an effort to entice more small businesses to try their hand at search marketing, Google has announced a partnership with Intuit, the maker of the QuickBooks accounting software for small businesses.