Search Results for: data
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Digital
Google to Sharpen Product Search for Holiday Sales: Analyst
Google will beef up product search capabilities on its general search engine in time for holiday selling and emphasize its Google Base selling platform as a comparison shopping engine, according to an analysts’ report published Friday.
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Listline e_Newsletter 09/22/06
Direct Media Inc. recently assumed management of the HMI Health Care
Practices catalog customer list. It identifies 44,643 last-12-month
buyers. -
Alliance Data Acquires CPC Associates for $70 Million
Alliance Data Systems Corp. has acquired CPC Associates Inc., a database marketing services company, for $70 million.
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Road Runner Taps Experian
Road Runner Sports, a sports shoe marketer, has chosen Experian Marketing Services to develop and implement a database marketing program.
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Agencies
NBC, Toyota Pair to Draw Teens to Friday Night Lights
NBC has paired up with Toyota to help promote the network’s upcoming football drama Friday Night Lights to teenagers with screenings and a sweepstakes.
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DraftFCB Sets New Management
DraftFCB has set new management and restructured account services following the June merger of Draft and ad agency Foote, Cone & Belding.
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Agencies
Football and Beef Jerky Set Stage for Instant-Win Game
Football is the name of the game for beef jerky maker Jack Link, who is out with an instant-win game that pits a jerky-crazed fan against a football player.
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Agencies
Crest Sweeps Dangles Trip to Wisteria Lane
Crest is giving people a reason to smile with an on-pack sweeps tied to the second-season DVD release of Desperate Housewives.
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Google’s Search Share Jumps Again
According to Hitwise, Google attracted 60.29% of the total U.S. search volume for the four weeks ending September 9th, 2006. This sets a new high for the year, jumping slightly above the previous high of 60.23% reached for the four…
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Agencies
FTC Still Hasn’t Paid Data Breach Victims: Reports
Nearly eight months after the Federal Trade Commission reached a settlement with ChoicePoint Inc. over a data breach, the government has not paid any money to victims from a $5 million fund that was to be set up to do so.