Search Results for: data

The Building Owners and Managers Association International has chosen
Infocus Marketing Inc. to manage its list of 15,570 members. Annual
membership dues cost $400 to $4,000. Dunn Data Co. was the prior list
manager.

Quiznos is extending its appearance last week on “The Celebrity Apprentice” with an in-store sandwich offer tied to the show and an online contest.

Lane Bryant is driving traffic to its stores with a sweepstakes offering the chance to win a closet makeover and new wardrobe.

More than 275 direct mail hotline files have been overlaid with data
from Ethnic Technologies to assemble this list of 53 million names. This
file consists of catalog buyers, subscribers, continuity buyers and
names from nonprofit organizations. Demographic and lifestyle data has
been overlaid as well.

Frito-Lay’s Doritos brand and MTV are in the final days of their nationwide search to find some spicy girls and sweets guys to participate in a short-form dating reality series debuting in April.

A list of 33,742 veterinary book buyers and journal subscribers is
available from Blackwell Publishing. Those named include veterinarians,
professors and researchers. Direct mail is the source.

Today we meet Gary J. Martin, vice president of sales at Macromark Inc. Martin worked in sales and marketing for Verizon before he switched to list brokerage about 11 years ago.

Transcontinental Inc. has acquired ThinData Inc., a Canadian online marketing services firm.

Despite it being the largest corporate employer and having no shortage of detractors, Wal-Mart doesn’t come close to qualifying as a monopoly. Granted, in many areas, especially rural, their presence has greatly reduced the number…

List Services Corp. has been tapped to manage this master file. It names
more than 1.6 million catalog buyers from the last 12 months. The
average sale was $50. Three-quarters of these customers are women. Dunn
Data Co. was the prior list manager.