Search Results for: data

While the student loan industry has seen better times (see our coverage here), not all news from around the lead generation landscape carries such gloom, certainly not in the eyes of ValueClick, who yesterday…

List Services Corp. has been chosen to manage lists of Latino consumers
and businesses for the Tamayo Miyares & Sherman, a multicultural direct
marketing agency.

Pretzelmaker and Pretzel Time are driving sales of its combo meals with an instant-win game and an online sweeps.

Net60 LLC has been appointed list manager for Tabak’s Health Products. A
total of 211,510 beauty product buyers are on file. Customers (95%
women) are typically 45 to 65. The average sale was $30. Impulse Media
formerly managed this file.

The GSM Association (GSMA) international trade association for mobile phone operators is conducting a study in the United Kingdom in a quest to establish common measurement standards for mobile advertising worldwide.

The Cabbage Patch Kids brand is toasting its silver anniversary with a host of promotions being led by partners Burger King and Carvel.

Looking to expand its reach among women, Frito-Lay is partnering with Food Network’s “Simply Delicioso” show to launch an in-store and online campaign.

World Business Media has chosen Edith Associates and its affiliate ePostDirect to manage the GSN: Government Security News list. The file contains 49,339 postal addresses for qualified subscribers and 12,029 e-mail addresses.

Many were called, but only a few will be chosen for the final reckoning in the Food Network’s “Ultimate Recipe Showdown.”

Tide is capitalizing on the high visibility of its “Talking Stain” Super Bowl TV spot with two contests centered on the campaign.