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LG Mobile Phones has partnered with Paramount Pictures to create a multi-faceted campaign for the film “Iron Man” across multiple media platforms.

The DMA List & Database Council has named Linda Huntoon the 2008 List Leader of the Year. Huntoon, currently executive VP of brokerage at Direct Media, Inc., has also held positions at Walter Karl Inc. and SpeciaLISTS, now Specialists Marketing Services, Inc.

The A/M Direct division of Millard Group Inc. will be managing list co-registration, print insert media and other Internet media services for a new photo-sharing Web site scheduled for launch in June.

Publisher Little, Brown’s young reader division is partnering with a teen service organization to get readers involved with the worthy social cause of their choice

Unilever USA’s Wish detergent is out with a sweepstakes that offers the chance to make people’s dream jobs become a reality.

Planet Payment, a payment and data processor, has acquired the assets of online processing firm IPay for more than $1 million.

Playing off its relationship with golfer Tiger Woods, Gillette is running a contest to find exceptional athletes in any ball sport.

Pretzelmaker and Pretzel Time are paying homage to National Pretzel Day with a free pretzel giveaway.

As part of an integrated ad campaign, Heineken beer brand Dos Equis is launching a promotion using TV, print, radio, digital and out-of-home ads to find a new personal assistant for its spokesman, the self-styled “Most Interesting Man in the World.”

Taco Bell is using gas cards as an incentive to drive people to its restaurants to buy large or extra large beverages.