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Listline
NEW LISTS Forbes.com This master file names subscribers to various newsletters offered at Forbes.com. More than 133,000 postal and nearly 478,000 e-mail
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Agencies
The Sweet Spot
Some people can never get enough chocolate. But that doesn’t mean they’ll order it from a catalog especially one that arrives too often at certain times
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Agencies
Meet the Broker: Diane Widerstrom
Today we meet Diane Widerstrom, vice president of integrated services at Response Media. Widerstrom is a 50/50 broker. Half her work involves Internet media and half is traditional postal list brokerage
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Listline e-Newsletter 5/29
Source Interlink Media Inc. has introduced several e-mail master files.
The largest Source Interlink Powerbase E-mail master file contains more
than 616,000 records, including e-mail addresses for 315,814 active
subscribers. -
Agencies
Listerine Teams with Denise Austin for Online Sweeps
Johnson & Johnson Healthcare Products Division has teamed up with fitness guru Denise Austin to launch a sweepstakes for Listerine, offering the chance to win a posh trip to the Canyon Ranch Health Resort.
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Agencies
Wise Rolls Out Design-a-Doodle Contest
Wise Foods is out with an interactive contest and sweepstakes that lets snack lovers design a Cheez Doodle character for a chance to win a trip to Florida, among other prizes.
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Making of a Market – Part 2
In Part 1 of “Making of a Market,” we cover the historical setting that paved the way for some of the more significant, or at least pervasive, online advertising segments, including mortgage and incentive marketing…
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Listline e-Newsletter 5/28
Infinite Media has been tapped to manage MovieGoods Inc.
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Listline e-Newsletter 5/27
Sylmark Group recently picked ALC Data Management to represent its
customer files. It has a list of more than 3.1 million buyers, including
936,517 buyers from the last 12 months. -
Agencies
SC Johnson Issues Warning of Fake Consumer Rewards Program
SC Johnson, the maker of popular households products as Glade and Windex, warned customers this month about a bank check scam that asks people to reveal personal data to enroll in a fake rewards program.
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