Search Results for: data
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Social
MySpace Promotes Berman to New Marketing Post
Social network MySpace has promoted Jeff Berman to president of sales and marketing, a new post. In his new capacity Berman will oversee MySpace’s online marketing, content and programs, ad solutions, branded sales and the development of relationships …
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Agencies
LG, Alloy Media Give Musicians a Shot at Stardom
LG and Alloy Media + Marketing have launched a contest to give one aspiring musician a cash prize in a high-profile competition.
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Agencies
Mexico Tourism Board Boosts Travel with Sweeps
The Mexico Tourism Board is running a regional text messaging sweepstakes offering weekly chances to win a trip to Mexico.
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Agencies
Connecting the Dots Between Emotions and Customer Loyalty
Feeling emotional? You should be, if you want to understand your customers’ mindsets and gain essential insight to maintain their loyalty
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MySpace Runs Beta Tests for Advertising
Beta tests are underway for two advertising platforms designed for targeting users of the social networking Web site MySpace, a division of Fox Interactive Media Inc.
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Listline e-Newsletter 4/21
A direct mail sold selection that identifies for more than 30,000 buyers
per month has been introduced to this file. More than 3 million buyers
overall are available -
Agencies
Quaker Pushes New Product with Sweeps
The Quaker Oats Co. is promoting its new Quaker Chewy 90 Calorie Bars with a sweepstakes offering a designer handbag filled with goodies.
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Agencies
Online Retailer Agrees to Protect Consumer Data
An online seller of environmentally friendly clothing has agreed to clean up its act when protecting consumer data. Life Is Good Inc. signed a consent order with the Federal Trade Commission, and it was approved by the commission last week by a 4-0 vote after a 30-day comment period.
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Informatica to Acquire Identity Systems
Informatica Corp. will acquire Identity Systems, a developer of database marketing software, from Nokia for $85 million, the firm announced last week. The transaction is expected to close by the end of May.
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Agencies
CSG Systems to Acquire DataProse
CSG Systems International Inc., a direct marketing services firm, will acquire DataProse Inc., a direct mail and billing statement services company, for $39 million.
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