* Southern Progress Magazine Files
* Gardener’s Choice/National Motor Museum Mint
* Cigars International
* International Chiropractors Association
* Doug Fabian’s High Monthly Income
* Frank Cawood Health Book Buyers PIP
* California Senate Approves Release of Prescriptions for Mail
* Short Cuts
* Correction
LISTS UNDER NEW MANAGEMENT
Southern Progress Magazine Files
Millard Group Inc. has been chosen to manage half a dozen magazine circulation lists and a combined master file for Southern Progress Corp. Roughly 4 million active subscribers are on file. Separate lists are available for Southern Living, Southern Accents, Cooking Light, Coastal Living, Cottage Living and Health magazines. New selections have been added for ethnicity, religion and political party affiliation, book and catalog buyers. Belardi/Ostroy was the prior list manager.
Selections: Hotlines, direct to publisher subs, direct mail subs, paid, renewal, gender, change of address, telephone number, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Donna Hamilton (914-697-5808; dhamilto@millard.com)
Gardener’s Choice/National Motor Museum Mint
Lipenwald Inc. picked Specialists Marketing Services Inc. to represent five lists. These include the Gardener’s Choice (344,330 buyers), National Motor Museum Mint (222,564 buyers) and National TV Bargains (80,836 buyers) lists; plus standard and enhanced master files each offering 297,210 buyers from the last 12 months. Sources include catalogs, DRTV and space advertising. List Services Corp. formerly managed these lists.
Selections: Monthly hotline, purchase amount (ranges), gender, state/SCF/ZIP
Price: $95/M to $105/M
Contact: Specialists Marketing Services Inc., Fred Onemma (201-865-5800, ext. 2229; fredone@specialistsms.com)
NEW LISTS
Cigars International
Some 120,000 buyers from the last 12 months are named. Fifteen percent of these customers are women. The average direct mail order was $90. On average these individuals spent $250 for cigars over a 12-month period.
Selections: Multibuyers, credit cards, purchase amount (ranges), hotlines, state/SCF/ZIP
Price: $115/M (last-12-month buyers)
Contact: List Services Corp., Joe Gonzales (203-791-4184; jgonzales@listservices.com)
International Chiropractors Association
The ICA has introduced U.S. and international master files with 46,801 and 6,235 names respectively. The ICA has 2,708 active U.S. members. Home addresses are provided for all the records.
Selections: State/SCF
Price: $135/M (U.S. members); $95/M (master files)
Contact: MGI Lists, Santo Scrimenti (703-706-0390; sscrimenti@mgilists.com)
Doug Fabian’s High Monthly Income
Eagle Publishing Inc. offers a list of 3,814 active subscribers to Doug Fabian’s High Monthly Income newsletter. Subscribers are typically conservative investors who are retired or close to it. The unit of sale was $135.
Selections: Gender, state/SCF/ZIP
Price: $205/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; ddubocq@metaresponse.com)
NEW INSERT MEDIA
Frank Cawood Health Book Buyers PIP
Frank Cawood & Associates Inc. is offering a test for a new package insert program that targets health book buyers. Up to six inserts will be collated inside a 6 by 9 inch envelope for shipment with 5,000 packages in September and October. The roll out potential is 1.2 million packages annually.
Price: $40/M
Contact: List Process Management Inc., Susan Fritz (212-517-8550, ext 12; sflp@listprocesscompany.com)
IN THE NEWS
California Senate Approves Release of Prescriptions for Mail
By Jim Emerson
The California State Senate has approved a bill (SB 1096) that would allow pharmacies to release patient prescription information and other list data to marketing companies to send direct mail on behalf of pharmaceutical companies. For the full story < click here.
Short Cuts
1TouchMarketing is preparing to make an announcement about acquiring another company during the DM Days New York Conference & Expo (June 10-12). A contract signing is pending, but the company wants to keep mum until the ink dries.
Look for Blair LLC to move its account from List Process Co. to Millard Group Inc. on June 6.
Correction
Margaret Iadeluca’s e-mail address is margareti@belardiostroy.com) (Direct Listline, June 2, 2008).
