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Cold Stone Creamery is toasting its 20th anniversary this week with an ice cream cake giveaway for Michigan residents.

Hostess is partnering with Universal Pictures to promote the July 18 release of “Mamma Mia” with an on-pack game offering the chance to a VIP trip to Las Vegas

Dippin’ Dots is hyping up the upcoming release of New Line Cinema’s “Journey to the Center of the Earth” with an online sweepstakes.

More than 9 million U.S. mobile subscribers report they used their mobile phones to make a purchase of some kind in the last four months, a report released last week by Nielsen Mobile said

World Wrestling Entertainment literally pumped up the volume around its weekly million-dollar giveaway stunt as it rolled out WWE celebrities

Popeyes Chicken & Biscuits has named a Denver man the winner of its recent consumer-generated video contest, which asked customers to show their love of the brand

This week Meet the Broker features David Dotson, who recommends statistical modeling as an antidote to list fatigue. He discusses about how models can benefit mailers and list owners who might be reluctant to release data

African American Images Inc. has appointed Impulse Media Inc. to oversee
the Ethnic American Images file. This list of 97,447 African American
buyers includes 11,711 names from the first quarter.

Previously, in this column, we covered the subject of affiliate pre-screening. That’s a good start to make sure that you don’t end up with rogue affiliates.

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