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Staples, Inc. is out with a back-to-school campaign targeting college students.

Best Western International has teamed up with the Disney Channel movie “Camp Rock” to launch a travel card promotion designed to incent hotel stays during the summer

Mars Snackfoods is promoting its Combos Snacks brand with an instant-win game and online sweepstakes offering the chance to win a “mancation,” or all-man vacation, to next year’s Daytona 500.

An age old direct marketing debate is getting new attention in e-communication circles: copy length. Should you keep it short or go long to reach your goals?

VoteGopher relaunches VoteGopher.com, The rise of the blogosphere, Sports fans are watching online, DestinationRx

Publicis Groupe has acquired Portfolio, a Korean digital marketing agency.

Castle Brands, makers of Boru Vodka, is getting set to launch the second annual “Defend the Bar Band” local music competition, offering $10,000 in music equipment to the winning indie band

VESTCOM INTERNATIONAL: a provider of data-driven shelf-edge marketing solutions to retailers and brand manufacturers in the grocery, drug, and mass merchandising industries

: If you translate your site into other languages, you greatly increase the chance of grabbing the attention of international consumers. Learn why you need to go beyond translations and truly market in other languages

ValueClick Media has introduced more behavioral targeting features for online advertising. Hundreds of categories of data are available for targeting ads to Web site visitors, using algorithms that predict the likelihood of specific consumer interests and behavior.