Search Results for: data

This quarterly for investment advisers has 50,000 subscribers. Readers
include brokers, bankers and other financial professionals. Sixty-one
percent have more than 10 years’ investment experience.

Marketing research firm TRA Inc has licensed TV viewer data from 1.7 million subscribers to television program recording service TiVo Inc., which it plans to sell packaged with household product purchasing data.

Kraft Foods’ Capri Sun is capitalizing on the popularity of its “Respect the Pouch” ad campaign with a summer sampling tour of a dozen cities in 10 states and a new Web site that lets kids build pouch avatars and send Burp-O-Gram messages

Kraft Foods is out with an instant-win game that offers its top winners a chance to commute to work in style via limousine.

Launching a mobile channel by the end of the week is most certainly not a matter of life or death. But, said speakers at the recent Internet Retailer Conference and Expo, it is something worth trying

Sixty-one percent of marketers have had a data breach, and 38% say it has happened more than two times in the past year, according to a new study.

In contrast, less than half (43%) of data protection professionals report that their organizations had a data breach and only 14% say that a data breach occurred more than two times.

Statlistics has been appointed to manage a list of 49,285 controlled
circulation subscribers to Food & Beverage Magazine. It targets
restaurateurs and other professionals in hospitality industries. Net60
LLC was the prior list manager.

The Hershey Co.’s Payday and Skor brands have launched an on-pack promotion, which offer the chance to win cash for free gasoline.

Hampton Hotels are promoting its sponsorship of the 2008 Olympic Games with an instant-win game.

Apatar Inc. is working with Cdyne Corp. to offer a Web-based data hygiene service for removing the names of deceased persons from marketing lists and databases.